Livonia, Mich.-based Trinity Health, has launched its first-ever brand marketing campaign, "We See All of You."

Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand.

Princeton (W.V.) Community Hospital has officially rebranded as part of its integration with WVU Medicine and will move onto the Morgantown-based health system's Epic EHR, CBS affiliate 13 News reported.

Madison, Wis.-based UW Health has changed the name of its Rockford, Ill.-based clinic, Riverwest Clinic, to UW Health Marchesano Drive Clinic, Rock River Current reported Jan. 27. 

Hinge Health, a digital joint and muscle care company, named former Intel Chief Marketing Officer Deborah Conrad as the company's first chief marketing officer. 

Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found.

Ventura, Calif.-based Community Memorial Health System has rebranded as Community Memorial Healthcare.

The Healthcare Information and Management Systems Society named Christine Buck as its chief marketing officer and communications officer.

Hospitals are constantly rebranding as part of their marketing strategies.

Congressional leaders are calling for more oversight of telehealth company ads promoting prescription drugs without risk disclosures and for uses that aren't FDA approved, The Wall Street Journal reported Jan. 19.

Memphis, Tenn.-based St. Jude Children's Research Hospital is launching a campaign to partner with Asian-owned businesses during the Lunar New Year.

The Department of Veteran Affairs is changing the name of Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center, named for a surgeon who served under Confederate General Stonewall Jackson, to Richmond VA Medical Center, the Richmond Times-Dispatch reported Jan. 19.

Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga's Born This Way Foundation to boost youth mental health awareness and resources.

Paris (Texas) Regional Medical Center will now be called Paris Regional Health. 

As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to collaborate on campaigns.

Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo.

13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety. 

Singer Island (Fla.) Health has rebranded as Zinnia Health as part of its launch of Zinnia Healing Singer Island, a unified brand of substance use disorder and mental health treatment facilities.

TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine. 

Below are hospitals and health systems that have announced name changes or other rebranding efforts since Dec. 21: