-
How Twitter takeover by Elon Musk, transgender care misinformation affect digital marketing at Lurie's
As Elon Musk continues his takeover of Twitter, making dramatic changes like charging subscriptions for blue checkmarks, hospital and health system marketing chiefs are monitoring how it will affect their strategy on the social media platform. -
Missouri health system wins 18 marketing awards
Cape Girardeau, Mo.-based Saint Francis Healthcare System won 18 healthcare marketing awards from the Missouri Association for Healthcare Public Relations and Marketing. -
Health marketing platform raises $8.5M in growth funding round
SocialClimb, a software-as-a-service healthcare marketing company, has raised $8.5 million in a growth funding round led by Spring Capital Partners and Resolve Growth. -
Virginia Hospital Association launches campaign to address staffing shortages
The Virginia Hospital & Healthcare Association has launched an online website that aims to attract healthcare talent to the state of Virginia. -
Indiana cancer institute to be renamed after hospital CEO Mike Packnett
The Parkview Cancer Institute, a part of Parkview Regional Medical Center, is changing its name to the Packnett Family Cancer Institute. -
New website launched for health job seekers looking at government roles
The Association of State and Territorial Health Officials is launching Publichealthcareers.org, a website for job seekers interested in roles in public health. -
North Colorado Medical Center Foundation unveils rebrand
The North Colorado Medical Center Foundation, the supporting foundation for Greeley, Colo.-based North Colorado Medical Center, is changing its name to the Weld Legacy Foundation, Greeley Tribune reported Nov. 2. -
Washington state partners with e-learning company to provide free caregiver training to families
Trualta, a virtual learning platform for caregivers, has partnered with Washington state to offer free caregiver training to families. -
Rady Children's kicks off annual 'Light the Way' campaign
San Diego-based Rady Children's Hospital has launched its 'Light the Way' campaign, the hospital's annual campaign that raises money and provides support for pediatric patients staying in the hospital over the holidays, CBS8 reported Nov. 1. -
Why rebrand a health system now?
Even as hospitals and health systems deal with razor-thin operating margins, some continue to rebrand, sometimes changing a single word — or letter — in their names. -
Twitter users report loss of followers after Musk takeover
Some Twitter users have reported that their follower counts have dropped since Elon Musk took over the company, Newsweek reported. -
Former Nashville hospital chief marketing officer joins healthcare marketing firm
Sherry Gibbs, the former chief marketing officer of Nashville (Tenn.) General Hospital, has been named senior vice president and managing director of Prairie Dog, the healthcare marketing division of Trozzolo Communications Group, Kansas City Business Journal reported. -
Striving for Mobile Engagement? Don’t Reinvent the Wheel
In a recent survey of health system executives, the majority of respondents said they believed that a robust patient-facing mobile platform could help deliver on digital strategy goals while also addressing critical business issues. -
GE Healthcare adds former Pfizer leader to marketing team ahead of spinoff
GE Healthcare has named Danielle Halstrom as its chief communication and corporate marketing officer as the company prepares for its January 2023 spinoff. -
YouTube to extend verified healthcare source status to individual providers
Physicians, nurses and other healthcare professionals can apply to have their YouTube channels verified as a healthcare source in a push to limit misinformation on the site. -
Finn, OffScrip partner on marketing campaign highlighting healthcare challenges faced by rural Americans
Marketing firm Finn Partners is collaborating with digital health company OffScrip Health to work on the multimedia marketing campaign "Heartbreak in America's Heartland-Crisis in Rural America." -
Meta says advertising tool does not collect sensitive info from hospitals
Facebook parent company Meta says its Meta Pixel tracking tool, installed at 33 top hospitals and seven health systems' websites and patient portals, does not collect sensitive information, GovInfo Security reported Oct. 25. -
New Jersey hospital launches website aimed at addressing injury prevention for people with disabilities
New Brunswick, N.J.-based Children's Specialized Hospital has launched a new website aimed at advancing safety education and injury prevention for people with disabilities. -
3 Indiana health systems collaborate on campaign to improve collecting patient race, ethnicity and language info
Indianapolis-based Indiana University Health, Eskenazi Health and Community Health Network are launching a campaign to explain to patients the importance of gathering information on race, ethnicity and language, often referred to as "REaL" data. -
'Paying homage to the rich history:' Inside Beaumont, Spectrum's rebranding process
Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations' histories and the excitement of new possibilities, according to a marketing executive at the system.
Page 22 of 50