Marketing firm Finn Partners is collaborating with digital health company OffScrip Health to work on the multimedia marketing campaign "Heartbreak in America's Heartland-Crisis in Rural America."

Facebook parent company Meta says its Meta Pixel tracking tool, installed at 33 top hospitals and seven health systems' websites and patient portals, does not collect sensitive information, GovInfo Security reported Oct. 25. 

New Brunswick, N.J.-based Children's Specialized Hospital has launched a new website aimed at advancing safety education and injury prevention for people with disabilities. 

Indianapolis-based Indiana University Health, Eskenazi Health and Community Health Network are launching a campaign to explain to patients the importance of gathering information on race, ethnicity and language, often referred to as "REaL" data.

Corewell Health, the new name for the combined Southfield, Mich.-based Beaumont Health and Grand Rapids, Mich.-based Spectrum Health represents much more than a rebranding process; it is the culmination that captures both of the organizations' histories and the excitement of new possibilities, according to a marketing executive at the system. 

Elbow Lake, Minn.-based Prairie Ridge Healthcare will rebrand to reflect its affiliation with Fergus Falls, Minn.-based Lake Region Healthcare. 

Digital health companies are constantly rebranding and changing their names.

Paris (Texas) Regional Medical Center has begun its rebranding initiative as part of its parent company's Lifepoint Health logo and name change.

Three hospitals and health systems that have announced name changes or other rebranding efforts since Sept. 20:

The Upper Midwest Emmys have selected the Rochester, Minn.-based Mayo Clinic for an outstanding achievement award.

Digital health and patient communications company Well Health has changed its name to Artera.

Brentwood, Tenn.-based Lifepoint Health has launched a new heart-shaped logo and renamed its behavioral health and rehabilitation sectors to Lifepoint Rehabilitation and Lifepoint Behavioral Health. The health system is also going with a lowercase "p" in Lifepoint.

New Hyde Park, N.Y.-based Northwell Health is changing the tone of its gun safety campaign initiatives in order to make gun owners feel "a part of the conversation" when it comes to reducing child deaths caused by guns, MM+M reported Oct. 17. 

Three hospitals and health systems that have announced name changes or other rebranding efforts since Oct. 4:

Six hospitals or health systems recently posted job listings seeking marketing expertise. 

Americans will consult the internet and influencers for healthcare advice before consulting physicians as social media is seen as more accessible than health professionals, according to a new survey from prescription discount card company CharityRx. 

Health data analytics and remote monitoring company Pack4U is changing its name to Custom Care.

New Orleans-based Ochsner Health has selected the Moran Group as its digital marketing agency.

Health kiosk company Pursuant Health is renewing its media monetization partnership with marketing company PRN.

Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4.