Hospitals are constantly rebranding as part of their marketing strategies.
Jan. 20-Feb. 21
- Ventura, Calif.-based Community Memorial Health System rebranded as Community Memorial Healthcare.
- Madison, Wis.-based UW Health changed the name of its Rockford, Ill.-based Riverwest Clinic to UW Health Marchesano Drive Clinic.
- Princeton (W.Va.) Community Hospital rebranded as WVU Medicine Princeton Community Hospital to reflect its affiliation with Morgantown, W.Va.-based WVU Medicine.
- Duarte, Calif.-based City of Hope renamed its subsidiary cancer treatment centers to the City of Hope brand.
- Northampton, Mass.-based Cooley Dickinson Hospital rebranded to reflect its affiliation with Boston-based Mass General Brigham.
Dec. 21-Jan. 20:
- A group of Virginia hospitals rebranded to include UVA Health in their names after Charlottesville, Va.-based UVA Health acquired them.
- Great Falls (Mont.) Clinic Hospital unveiled a new logo that featured a blue curved line and green and blue hues.
- Richmond-based HCA Virginia Health System changed the name of 12 urgent care clinics it acquired from BetterMed to CareNow Urgent Care.
- Rocky Mount, N.C.-based Nash UNC Health Care changed its name to UNC Health Nash.
- Singer Island (Fla.) Health, a behavioral health system, rebranded as Zinnia Health.
- Franklin, Tenn.-based Williamson Medical Center rebranded as Williamson Health and unveiled a new logo as part of its expansion.
- Paris (Texas) Regional Medical Center is now Paris Regional Health.
- Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center changed its name to Richmond VA Medical Center to drop the name of the Confederate surgeon.