Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found.
Here are three things to know from the Jan. 24 report, which surveyed and interviewed more than 1,000 C-suite leaders from across the globe:
1. Four out of five healthcare and life science marketing executives say they plan to migrate to the metaverse over the next two years.
2. Their top three priorities are expanding into new markets, segments or geographies; developing, acquiring and retaining talent; and building more inclusive capabilities.
3. Forty-four percent said they plan to collaborate more with external creative partners over the next 12 months, a higher percentage than any other industry.