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Top 3 priorities for healthcare marketing chiefs in '23, per Deloitte
Healthcare chief marketing officers face an uncertain 2023 due to potential financial challenges but also opportunities in the form of creative partnerships and new tech trends, a new report from Deloitte found. -
California health system rebrands
Ventura, Calif.-based Community Memorial Health System has rebranded as Community Memorial Healthcare. -
HIMSS names new chief marketing officer
The Healthcare Information and Management Systems Society named Christine Buck as its chief marketing officer and communications officer. -
13 hospital rebrands
Hospitals are constantly rebranding as part of their marketing strategies. -
Congressional leaders look to reel in telehealth ads promoting drugs
Congressional leaders are calling for more oversight of telehealth company ads promoting prescription drugs without risk disclosures and for uses that aren't FDA approved, The Wall Street Journal reported Jan. 19. -
St. Jude partners with Asian-owned brands to launch Lunar New Year campaign
Memphis, Tenn.-based St. Jude Children's Research Hospital is launching a campaign to partner with Asian-owned businesses during the Lunar New Year. -
Virginia VA hospital rebrands, drops name of Confederate surgeon
The Department of Veteran Affairs is changing the name of Richmond, Va.-based Hunter Holmes McGuire Veterans Affairs Medical Center, named for a surgeon who served under Confederate General Stonewall Jackson, to Richmond VA Medical Center, the Richmond Times-Dispatch reported Jan. 19. -
Kaiser Permanente donates $350K to Lady Gaga's Born This Way Foundation for youth mental health awareness
Oakland, Calif.-based Kaiser Permanente has donated $350,000 to Lady Gaga's Born This Way Foundation to boost youth mental health awareness and resources. -
Texas health system unveils new branding
Paris (Texas) Regional Medical Center will now be called Paris Regional Health. -
Mass General Brigham, Tufts, CHOP marketing chiefs on how they work with IT, digital teams
As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to collaborate on campaigns. -
Tennessee health system starts rebranding as part of $200M expansion
Franklin, Tenn.-based Williamson Medical Center has rebranded as Williamson Health and adopted a new logo. -
13 hospitals join Northwell's gun safety initiative
13 hospitals and health systems across Pennsylvania, Delaware and New Jersey have joined a public awareness campaign led by New Hyde Park, N.Y.-based Northwell Health centered around gun safety. -
Florida behavioral health system rebrands
Singer Island (Fla.) Health has rebranded as Zinnia Health as part of its launch of Zinnia Healing Singer Island, a unified brand of substance use disorder and mental health treatment facilities. -
Martha Stewart, a sword and a pineapple: Her Pfizer ad
TV personality Martha Stewart is helping Pfizer promote its COVID-19 vaccine. -
HCA, UVA Health and more unveil new rebranding efforts
Below are hospitals and health systems that have announced name changes or other rebranding efforts since Dec. 21: -
NewYork-Presbyterian releases new ad in documentary-style campaign
New York City-based NewYork-Presbyterian's "Stay Amazing" campaign has released a one-minute ad detailing the story of a patient who suffered a stroke weeks before his wedding date, MM+M reported Jan. 12. -
7 hospitals and health systems seeking marketing talent
Several health systems and hospitals across the country are searching for marketing talent. -
North Carolina hospital unveils new branding
Rocky Mount, N.C.-based Nash UNC Health Care has changed its name to UNC Health Nash. -
Twitter planning to sell off user names: Report
Twitter might sell off user names to generate revenue for the company, The New York Times reported Jan. 11. -
How marketers can better understand healthcare CIOs needs
Ninety percent of health system chief information officers say endorsements from influential industry leaders impact their purchasing decisions, according to a new report from marketing agency Merritt Group.
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