Becker's Marketing Report

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Archived Becker's Marketing Report E-Newsletters

November 14, 2024

• Whoopi Goldberg, CommonSpirit partner | System combines 2 century-old brands | UCLA, Lakers team up | Boston Children's loses $1.8M lawsuit | Md. hospital gets largest-ever donation

November 7, 2024

• Ex-Ascension hospitals rebrand | 'Sesame Street' marketing exec joins St. Jude | Top 2 health systems for EHR, digital innovation | Tufts Medicine's 'brand experience' strategy | UChicago Medicine gifted $75M

October 31, 2024

• 3 Steward hospitals rebrand | Top health system workplaces for women | Amazon seeks healthcare marketers | Marketing, IT retain Gen Z | 100 best hospitals for critical care

October 24, 2024

• Hospital teams with 'Sesame Street' | 16 health system rebrands | Top hospitals for specialty care | Lender to launch marketing campaign to sell hospital | The marketing power of sports sponsorships

October 17, 2024

• 1st health system to adorn NBA jerseys | Meet Brown University Health | CommonSpirit responds to op-ed | Marketing leader moves at Henry Ford Health, CVS | Ala. system rebrands

October 10, 2024

• Rebrands at NC system, Yale New Haven | Latest on Johns Hopkins 'Netflix' lawsuit | Kaiser becomes founding partner of WNBA team | $1M+ donations from Michael Jordan, ex-IBM CEO | Top children's hospitals

October 03, 2024

• Trinity, HCA, UMass rebrands | 44 health IT, RCM up-and-comers | Health system marketing role shifts | Baylor gifted $51M | Top hospitals for angioplasty, cardiology

September 26, 2024

• Rebrands at Kan. health system, Ill. hospital | Adventist CEO joins Dr. Drew's show | WVU Medicine works with NASCAR race | Billionaire family gifts $30M to Ind. system | 2 marketing exec moves

September 19, 2024

• Campaign targets NewYork-Presbyterian | Chicago health system's new logo | Billionaire donates $40M to 3 hospitals | Ind. system inks stadium deal | Top hospitals for clinical quality, quietness

September 12, 2024

• Hospital keeps name after lawsuit | 17 best health system employers | TV show to film at Allegheny hospital | System inks 3-year NFL deal | 464 hospitals recommended by patients

September 05, 2024

• Hospital'-branded hospitals | 6 health systems on WNBA jerseys | New venture gets Henry Ford Health name | Top hospitals for physician communication | Apple seeks health marketer

August 29, 2024

• Hospital's Facebook controversy | Jefferson Health to appear on jerseys | Fla. system rebrands | Most, least affordable states for digital marketing | Why hospital took on AdventHealth name

August 22, 2024

• Intermountain boosts Google ratings | 4 new marketing chiefs | St. Luke's to rebrand | Best health system employers: Forbes | Top Magnet hospitals, rehab centers

August 15, 2024

• UCLA Health inks NFL deal | 46 best health system employers for women | Northwestern Medicine gets stadium naming rights | NY system's Olympics ad | Northwell continues entertainment push

August 8, 2024

• Geisinger marketing chief heads to Banner | Another health system drops 'University' | Northwell, UC Davis honored for marketing | Hackensack partners with Obama's company | Seattle Children's in video game

August 1, 2024

• Naming rights dispute set for trial | Health systems drop 'University' | NewYork-Presbyterian up for 8 Emmys | Ga. system's 'necessary' rebrand | System featured on Olympics

July 25, 2024

• Hospital debunks viral Facebook post | Health system, city fight through media | System rebrands as Manatee Health | Hospital to appear on NFL jersey | Northwell to launch filmmaking studio

July 18, 2024

• Hospital probes social media post | Marketing chiefs at US News' top hospitals | $100M soccer complex named after health system | Why Northwell made docuseries | Top systems for disability inclusion, Gen Z

July 11, 2024

• Hospital featured in 'The Bear' | Billionaire donates $545M to health systems | 100 best hospitals, systems for heart care | La. system names marketing chief | Inova's new logo

June 27, 2024

• System layoffs hit marketing | Marketing chiefs take on 'experience' | Adventist to pay $500K for naming rights | Ken Griffin gifts $10M to Northwestern | Calif. system names marketing leader

June 20, 2024

• Northwell featured on HBO | Mayo launches podcast | Lifespan finalizes rebrand | MD Anderson responds to 9/11 controversy | Amazon hires for healthcare marketer

June 13, 2024

• Health system's $2.9M naming rights deal | 19 best health services employers | Hospital could be named after Terri Schiavo | Why U of Iowa Health Care was named top brand | Sentara taps former Walgreens marketing exec

June 6, 2024

• Health system responds to social media uproar | Sports a 'differentiator' for AdventHealth | St. Luke's hospitals rebrand | Top 25 healthcare companies, per Fortune | Ken Griffin gifts $12M to NY hospital

May 30, 2024

• NYU fires nurse after speech | Mayo documents leaked on social media | Northwell's 'Marvel' strategy | CommonSpirit inks NFL deal | 25 best health systems for new grads

May 23, 2024

• Mayo apologizes over speaker | 50 most humanizing health system brands | Employees protest system's Gaza stance | MLB team gifts $1M to Banner Health | NYU Langone documentary makes film festival

May 16, 2024

• Most trusted health system brands | Free speech lawsuit against system dismissed | NHL star donates $5M to system | 168 top maternity hospitals | State hospital association sues system

May 9, 2024

• $2.6B system picks new name | Michael Jordan teams up with Novant Health | Iowa health system starts rebrand | Intermountain inks rugby deal | Star ratings of top, bottom Leapfrog hospitals

May 2, 2024

• Leapfrog's best, worst hospitals | Wis. health system rebrands | Why Walmart Health failed | Henry Ford Health, NFL's Lions make ad | Top 45 systems for employee mental well-being

April 25, 2024

• Johns Hopkins 'Netflix' case continues | Ascension names head of marketing | 8 health systems up for digital marketing awards | 54 CXOs to know | A look at Fla. system's rebrand

April 18, 2024

• Top 20 health systems by reputation | Amazon, UC Davis Health fight misinformation with AI | 100 best hospitals, per Fortune | 6 health system rebrands | 96% of hospital websites leak data

April 11, 2024

• Health system deletes Facebook post after closings | Top 6 health system jersey deals | Mich. system rebrands | 10 best universities for marketing | US News delays rankings

April 4, 2024

• 1st MLB stadium named for health system | NYU Langone exec fired for tweets speaks out | AI generates marketing music for Northwell | 8 best healthcare companies to work for | 68 top health systems for job starters

March 28, 2024

• $10M health system stadium deal questioned | Providence continues rebrand | 10 most trustworthy health systems | Systems ink deals with MLB's Phillies, NBA's Cavs | Leapfrog changes hospital survey

March 21, 2024

• Atrium rebrands 2 hospitals | 15 top health system workplaces | Mark Cuban, Travis Kelce among healthcare marketing influencers | Citadel CEO gives $50M to Fla. system | No more health rankings for counties

March 14, 2024

• 10-hospital rebrand | Fla. system inks $5.4M naming deal | 79 best hospitals for patient experience | Memorial Hermann renames building after $10M gift | 12 hospitals with shortest ED visits

March 7, 2024

• Northwell marketing chief slams NYU Langone suit | 100+ great hospital workplaces for women | Salesforce CEO gifts $150M to 2 systems | CHROs + chief people officers to know | 'World's most ethical' health systems

February 29, 2024

• Amazon's healthcare marketing pay | Why UHS stuck with Oracle Health | Top 43 hospitals, per Newsweek | Community Healthcare System rebrands | $1B gift at Montefiore

February 22, 2024

• Health system sued over naming rights | States ranked by hospital beds | Free speech lawsuit against Mayo gets jury trial | Intermountain inks jersey sponsorship deal | How Cleveland Clinic finds common ground with competitors

February 15, 2024

• 6 health system Super Bowl ads | Best hospital employers, per Forbes | Health system sues social media giants | New marketing chief in Mass. | Top 50 cardiovascular hospitals

February 08, 2024

• 7 'best and brightest' health systems | NYU Langone's social media controversy | Atrium inks $1.5M naming rights deal | 30 best hospitals for patient experience | Cedars-Sinai's pickleball partnership

February 01, 2024

• 8 Blue Ribbon healthcare companies | Top 5 health system brand trends | Hospital name controversy | 9 top hospitals for 15 years | Iowa hospital rebrand

January 25, 2024

• Taylor Swift and a health system | MLB to get stadium named for health system? | US News sues over hospital rankings | Best hospitals, per Money | Apple headset's healthcare 'superpowers'

January 18, 2024

• 3 health systems among best places to work | Judge lowers 'Netflix' lawsuit award | Epic's new app market | Ill. hospital rebrands | Health systems back AHA in data-tracking lawsuit

January 11, 2024

• Marketing chiefs on generative AI | Timeline of Johns Hopkins 'Netflix' case | NJ system names 1st chief marketing officer | Top digital health influencers | Will Apple's new $3.5K headset be used by hospitals?

January 4, 2024

• What is not 'optional' in hospital marketing for '24 | Sutter Health's $13M sponsorship deal | The latest in Johns Hopkins 'Netflix' case | 3 fastest-growing healthcare brands | Top health systems for company culture

December 21, 2023

• Judge delays retrial decision in Johns Hopkins 'Netflix' case | 60 chief marketing officers to know | Marketing operator pleads guilty to fraud scheme | Northwell launches ad campaign | Kaiser to lay off 79 employees

December 14, 2023

• Iowa system rebrands | 19 best-managed healthcare cos. | NY governor: System spreading 'misinformation' | 25 largest systems by hospital beds | C-suites rethink their competitive edge

December 7, 2023

• Hospitals' latest PR challenge: The Netflix doc | How marketing chiefs show their value | Why hospital names are like iPhone apps | How much Epic makes per year | Northwell sponsors Carnegie Hall