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Teladoc unveils new brand identity
Teladoc Health launched a new brand identity to reflect its focus on its whole person care strategy and empowering patients to take control of their care decisions. -
Kroger launches new health marketing campaign
Kroger Health, the grocery and pharmacy giant's healthcare arm, is launching its "A World of Care is In-Store" marketing campaign designed to boost awareness of its healthcare offerings. -
HCA rebrands Virginia, North Carolina urgent care centers
Richmond-based HCA Virginia Health System is rebranding several of its urgent care centers in Virginia and North Carolina. -
235M Twitter account emails leaked online
The email addresses used to register 235 million Twitter accounts have been leaked online by hackers, The Washington Post reported Jan. 4. -
Sanford Health children's campaign honored for outstanding content
Sioux Falls, S.D.-based Sanford Health won two awards for its website and content produced for Sanford Fit, the health system's children's health initiative. -
Montana hospital unveils new logo
Great Falls (Mont.) Clinic Hospital unveiled its new logo Jan. 3. -
Amid an economic downturn, health system marketing execs are shifting their strategy
As the healthcare industry continues to deal with a post-pandemic recovery that has been fraught with provider and staffing shortages, it is now dealing with an economic downturn that seems unavoidable. This means marketing leaders will have to pivot their marketing strategy in 2023 to this new normal. -
Which health systems have signed on to Northwell's gun safety campaign?
Eighty-five health systems are participating in a gun safety campaign aimed at reducing the epidemic of gun deaths across the country. -
Virginia hospitals rebrand, move to Epic EHR after acquisition by UVA Health
A group of Virginia hospitals rebranded and transitioned to an Epic EHR after their recent acquisition by Charlottesville, Va.-based UVA Health. -
7 recent hospital rebrands
Seven hospitals and health systems have announced name changes or other rebranding efforts since Nov. 20: -
VA medical center rebrands to honor veteran
The VA San Diego Medical Center was renamed to honor Latina veteran Jennifer Moreno, CBS 8 reported Dec. 19. -
Providence, Intermountain, RWJBarnabas among top winners at Digital Marketing Awards
Atlanta-based Emory Healthcare, Baltimore-based LifeBridge Health and Pittsburgh-based UPMC were among the winners at the third-annual Healthcare Digital Marketing Awards from HMR Publications. -
St. Jude livestream event surpasses $13M goal
Memphis, Tenn.-based St. Jude's Children's Research Hospital's fifth annual Build Against Cancer livestream with YouTube video game content creator DrLupo reached its cumulative goal of $13 million raised with more than $1 million raised at this year's livestream. -
Resolute Health unveils new branding
New Braunfels, Texas-based Resolute Health Hospital has replaced its old signage with new ones to reflect the health system's new name and its affiliation with Baptist Health System, The Herald-Zeitung reported Dec. 15. -
California hospital rebrands to honor former official
Oakland, Calif.-based Highland Hospital rebranded as The Wilma Chan Highland Hospital Campus during a Dec. 15 rededication ceremony at the hospital campus. -
Minnesota health system rebrands as part of affiliation with CentraCare
A rural Minnesota health system is rebranding as part of its affiliation with St. Cloud, Minn.-based CentraCare. -
Healthcare marketing trends chief marketing officers are keeping top of mind in 2023
Consumer-first content, agile marketing and digital channels are some of the trends hospital and health system chief marketing leaders will be laser focused on in 2023. -
Houston Methodist Sugar Land pavilion named after philanthropist couple
Houston Methodist Sugar Land (Texas) Hospital is naming a pavilion after a local couple who made a generous donation to the facility. -
10 digital marketing roles that pay the most
Here are the 10 digital marketing positions that pay the most, according to the 2023 salary guide from staffing agency Mondo released Dec. 12. -
Atrium Health, Hoag, Northwell, Holland Hospital get top honors in integrated marketing
Charlotte, N.C.-based Atrium Health, Newport Beach, Calif.-based Hoag and New Hyde Park, N.Y.-based Northwell Health received top honors in the integrated marketing category at the eHealthcare Leadership Awards.
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