A rural Minnesota health system is rebranding as part of its affiliation with St. Cloud, Minn.-based CentraCare.

Consumer-first content, agile marketing and digital channels are some of the trends hospital and health system chief marketing leaders will be laser focused on in 2023. 

Houston Methodist Sugar Land (Texas) Hospital is naming a pavilion after a local couple who made a generous donation to the facility.

Here are the 10 digital marketing positions that pay the most, according to the 2023 salary guide from staffing agency Mondo released Dec. 12.

Charlotte, N.C.-based Atrium Health, Newport Beach, Calif.-based Hoag and New Hyde Park, N.Y.-based Northwell Health received top honors in the integrated marketing category at the eHealthcare Leadership Awards.

The Rutgers School of Public Health has left Twitter after what it calls "unrestricted and unmitigated hate speech and discrimination" on the social media platform.

Somerville-Mass.-based Mass General Brigham is changing its email domains as part of its multiyear rebranding effort.

Eight hospitals or health systems recently posted job listings seeking marketing expertise. 

The new $920 million hospital on the Ann Arbor-based University of Michigan medical campus will be called the D. Dan and Betty Kahn Health Care Pavilion after the couple's foundation donated $50 million to the health system, The Detroit News reported Dec. 8.

Memphis, Tenn.-based St. Jude Children's Research Hospital is partnering with streamer DrLupo for the fifth annual 24-hour livestreaming event benefiting the hospital.

Houston-based Texas Heart Medical Group is changing its name to the Texas Heart Institute Center for Cardiovascular Care as part of its move to a new location.

Below are hospitals and health systems that have announced name changes or other rebranding efforts in 2022.

Bob and JoAnn Glick, RN, the couple who donated $42 million to Cleveland-based MetroHealth, said the new $767 million MetroHealth Glick Center "unquestionably exceeds our greatest expectations," Cleveland Jewish News reported Nov. 6. 

Medical Marketing and Media released its 2023 cohort of 40 healthcare marketing professionals under 40 set to dominate the industry in the coming years.

Richmond University Medical Center will rename its hospital campus in honor of former longtime board chair, Kathryn Rooney, SILive reported Nov. 30. 

Newport Beach, Calif.-based Hoag and New Orleans-based Ochsner Health were among the big winners in the digital marketing category at the eHealthcare Leadership Awards.

When hospitals and health systems rebrand, it's not just the signage and stationery that need to be changed. Physicians and other providers also have to get used to having new names and, in some cases, new employers.

Twitter plans to roll out a new verification service this week, owner Elon Musk tweeted.

Children's Hospital Los Angeles has partnered with iHeartMedia Los Angeles' KOST 103.5 to launch its seventh annual "Season of Giving" fundraising campaign. 

Makana McClellan, the director of marketing and business development for Honolulu-based Shriners Children's Hawaii, has been appointed to the staff of incoming Hawaii Gov. Josh Green, MD.