The term "vaccine passport" has fueled political division, posing the need for an overhaul of the language used to describe COVID-19 vaccine verification, according to Brian Castrucci, DrPH, and Frank Luntz. 

Healthcare workers' testimonials and encouragement to receive COVID-19 vaccines may be the best way to reach the country's vaccine-hesitant population, according to the Kaiser Family Foundation.

Almost 120 physicians, nurses and researchers from Boston-based Mass General Brigham are volunteering their time as "community messengers" to share information with people both in person and digitally about COVID-19 and vaccinations.

HHS on April 1 launched a $10 million ad campaign encouraging Americans to get vaccinated against COVID-19 as a way to end the pandemic and return to normal life.

HHS is spending $50 million on an ad campaign raising awareness of how the $1.9 trillion the American Rescue Plan President Joe Biden recently signed into law expands the subsidies available under the Affordable Care Act for comprehensive health insurance, NBC News reported.

When it comes to communicating with patients about medical misinformation they find on social media, Margot Savoy, MD, a family physician at Temple University, tries to gently inform patients and steer them to more reliable sources, she told Politico.

Below is a roundup of marketing campaigns recently launched by health systems, nonprofits and state and local governments.

Hospitals and healthcare companies are launching new campaigns and finding ways to better engage with patients in the digital world, but not all marketing efforts go off without a hitch.

Google has removed 850,000 YouTube videos containing COVID-19 misinformation and blocked nearly 100 million ads containing false or misleading COVID-19 claims in 2020, according to testimony presented March 25 to the House Energy and Commerce Committee.

National brands and independent businesses alike are encouraging Americans to receive COVID-19 vaccines by offering free and discounted goods and services to people who can prove they've been vaccinated.

The Ad Council's "It's Up To You" campaign on March 18 released public service announcements in which pharmacists from Walmart, CVS and Walgreens address common questions about COVID-19 vaccination.

Google sister company Verily's precision risk company Coefficient, which applies data and technologies to employer-sponsored stop-loss insurance, rebranded as Granular Insurance, according to a March 15 news release.

Facebook is leading a behind-the-scenes analysis of doubts expressed by its U.S. platform users about vaccines in an attempt to teach its software how to pinpoint the medical attitudes of Americans, according to a March 14 Washington Post report.

Facebook is launching initiatives to connect users worldwide to COVID-19 vaccine appointments, CEO Mark Zuckerberg outlined in a March 15 news release.

Last year, 527 healthcare organizations reported to HHS that more than 21 million individuals were affected by data breaches. Patients are becoming increasingly aware of the data security risks they face, and many health systems are working to assure them their personal information is in good hands.

YouTube has taken down 800,000 videos containing COVID-19 misinformation since February 2020, The Hill reported March 12.

Generation Z – those born between 1995 and 2012 – are increasingly joining the workforce and gaining a more prominent voice in healthcare, leaving organizations to adapt to new digital preferences and patient experiences.

The Ad Council's "It's Up To You" campaign on March 11 released public service announcements in which former Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter encourage Americans to receive COVID-19 vaccines once they're eligible.

Many U.K. residents took to social media this week to express shock at the pharmaceutical ads that ran during Oprah Winfrey's March 7 interview with Harry and Meghan, the Duke and Duchess of Sussex, according to a March 8 Washington Post report.

The Ad Council and CDC in February launched a new campaign called "It's Up to You," which aims to help Americans feel more prepared about getting the COVID-19 vaccine and engage with individuals who are on the fence about getting inoculated.