Hinge Health, a digital joint and muscle care company, named former Intel Chief Marketing Officer Deborah Conrad as the company's first chief marketing officer.
Ms. Conrad spent nearly three decades at the software giant.
The bolstering of the marketing team comes after the company unveiled a new brand identity, according to a Jan. 30 Hinge Health news release.
"The company's new brand line, Every Body Moving, is aspirational and encouraging, conveying our purpose and members' goals," Ms. Conrad said. "I'm inspired by Hinge Health's continuous innovation and determination to provide better care and outcomes for the millions of people facing chronic pain and other often debilitating musculoskeletal conditions."