Oakland, Calif.-based Kaiser Permanente said it created an entirely new entity and brand for its value-based care organization made up of health systems — with Danville, Pa.-based Geisinger set to be the first member — to give it  "the freedom to operate differently."

Six health systems are up for Superior Achievement in Branding Reputation and Engagement awards from PRovoke Media.

Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA's Golden State Warriors to turn the basketball franchise's former practice facility into a youth enrichment hub, KGO reported.

In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the "consumer is the boss." In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient's name is "Amelia."

The Children's Hospital of San Antonio (Texas) is changing its name to Christus Children's. 

The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors.

Marketing and advertising has increasingly become a way for health systems to attract new patients.

Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council's board of directors.

The majority of healthcare marketers are judged by how many appointments they help book, according to a new study from data company Actium Health.

Aurora-based Children's Hospital Colorado combines innovation and emotion in a new ad campaign, telling the story of a baby "born twice," Little Black Book reported.

Oak Bluffs, Mass.-based Martha's Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20. 

Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico reported April 18.

UCSF Health marketing leader Sarah Sanders wants to personalize marketing to its patients but not in a way that is "impersonal" or "weird," she told Becker's.

Martha Stewart is teaming up with Medline to feature the "Martha Stewart Custom Collection," which includes bed, bath, and home safety and mobility products.

Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system.

The reviews are in: Healthcare workers said medical drama shows have become more accurate but long standing issues, such as overstating cardiac arrest success rates, have yet to resolve.

Minneapolis-based Children's Minnesota is launching an initiative called Next Step, designed to reduce violence, NBC affiliate KARE reported April 10.

Marketing a health system is way more than slapping its name on a billboard, Kristina Dover, chief marketing officer of Chesterfield, Mo.-based Mercy, told Becker's.

Blue Cross and Blue Shield of Illinois has been named a founding partner in the first Nascar race to take place on the streets of Chicago.

Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease.