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Baptist renames pediatric behavioral health unit after philanthropists
Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital. -
California hospital challenges 'traditional norms' of healthcare perception in new campaign
Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. -
25 hospitals seeking marketing talent
Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. -
Massachusetts hospital rebrands to reflect Mass General Brigham affiliation
Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham. -
'Total eclipse': Children's Health goes for the 'heart' with new marketing campaign
Dallas-based Children's Health repurposed the '80s pop ballad "Total Eclipse of the Heart" for a marketing campaign celebrating the pediatric health system's patients and providers, MM+M reported. -
Virginia health system chief nursing officer to host biweekly podcast
Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer. -
New York hospital rolls out cloud-based media management platform
Syracuse, N.Y.-based SUNY Upstate Medical University has partnered with YuJa to roll out a cloud-based media management system. -
8 health systems launching new marketing campaigns
It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do. -
Starting from empathy: Inside UW Health's new brand campaign
In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn't feel right to broadcast to a world that was grappling with the COVID-19 pandemic. -
Twitter may charge brands $1K a month to keep verified check marks
Twitter wants to charge brands $1,000 a month to keep their verified gold check marks, tech news site The Information reported. -
Viewpoint: Hospitals should spend money on staffing, not Super Bowl ads
Hospitals and health systems shouldn't be buying Super Bowl ads when they are dealing with staffing shortages and overcrowding, an emergency medicine physician wrote Feb. 8 in The Washington Post. -
Advocate, UPMC, Highmark among AVA Digital Award winners for marketing
UPMC, MetroHealth System and Advocate Aurora Health were among the health system winners at the 2023 AVA Digital Awards for digital marketing. -
UPMC revives ad campaign for the Super Bowl
Pittsburgh-based UPMC is relaunching its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl, the Pittsburgh Business Times reported Feb. 7. -
Health system marketing leaders on the move: 3 new appointments
The following marketing executive moves have been reported by Becker's Hospital Review since Jan. 18: -
The uncharted waters of using healthcare data for marketing practices
The Federal Trade Commission recently proposed a $1.5 million settlement with GoodRx Holdings for allegedly sharing patient data to advertise on Facebook and Google, the move, the first of its kind for the organization, could spark better health data privacy laws, Politico reported Feb. 2. -
'We See All of You': Trinity Health launches 1st national brand campaign
Livonia, Mich.-based Trinity Health, has launched its first-ever brand marketing campaign, "We See All of You." -
City of Hope cancer treatment centers rebrand
Duarte, Calif.-based City of Hope is renaming its subsidiary, Cancer Treatment Centers of America, to the City of Hope brand. -
West Virginia hospital rebrands, will move to Epic EHR
Princeton (W.V.) Community Hospital has officially rebranded as part of its integration with WVU Medicine and will move onto the Morgantown-based health system's Epic EHR, CBS affiliate 13 News reported. -
UW Health's clinic unveils new rebranding
Madison, Wis.-based UW Health has changed the name of its Rockford, Ill.-based clinic, Riverwest Clinic, to UW Health Marchesano Drive Clinic, Rock River Current reported Jan. 27. -
Former Intel chief marketing officer joins digital health company
Hinge Health, a digital joint and muscle care company, named former Intel Chief Marketing Officer Deborah Conrad as the company's first chief marketing officer.
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