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Former Steward hospital unveils new brand
Saint Anne's Hospital in Fall River, Mass., previously owned by Boston-based Steward Health Care, has unveiled a new logo reflecting its updated name, NBC Boston reported Nov. 20. -
Children's hospital teams up with MLB team
Children's Healthcare of Atlanta is partnering with the baseball team the Atlanta Braves to build a new park. -
Whoopi Goldberg unveils CommonSpirit Health partnership on 'The View'
Chicago-based CommonSpirit Health has teamed up with a new women's sports channel founded by actor and TV host Whoopi Goldberg. -
How a health system combined 2 century-old brands
Birmingham, Ala.-based UAB St. Vincent's never considered dropping either of the two historic names for its rebrand, a marketing leader told Becker's. -
5 former Ascension hospitals rebrand
The former Ascension St. Vincent's has rebranded as UAB St. Vincent's. -
Tufts Medicine's plan to boost 'brand experience'
Boston-based Tufts Medicine's new marketing chief told Becker's he plans to engage patients across multiple platforms and devices to boost the academic health system's "brand experience." -
NewYork-Presbyterian wins 2 Emmys
NewYork-Presbyterian, based in New York City, won two Emmy Awards for Best Commercial and Best Editor in Short Form Content. -
How Cleveland Clinic is tackling YouTube content challenges
Cleveland Clinic is addressing challenges in its YouTube content creation process by using AI tools. -
NewYork-Presbyterian launches $2B campaign
New York City-based NewYork-Presbyterian has unveiled a $2 billion "For Every Future" campaign aimed at enhancing its physician workforce, technology and facilities. -
Alabama health system rebrands amid $250M expansion: 4 notes
An Alabama health system unveiled its new name in October amid a $250 million expansion. -
CommonSpirit hospital responds to op-ed on overcrowding
A hospital with Chicago-based CommonSpirit Health responded to an op-ed in a California newspaper accusing the facility of ignoring overcrowding issues. -
Lifespan rebrands as Brown University Health
Providence, R.I.-based Lifespan has rebranded as Brown University Health. -
Health systems find marketing power in sports sponsorships
Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility. -
NBA gets 1st health system jersey sponsor
A health system's logo will soon appear on an NBA jersey for the first time. -
Yale New Haven Health rebrands urgent care after acquisition
Yale New Haven (Conn.) Health has rebranded its urgent care centers. -
Kaiser Permanente becomes founding partner of new WNBA team
Oakland, Calif.-based Kaiser Permanente became a founding partner of a WNBA expansion franchise in San Francisco and will have its name on the team's jerseys. -
North Carolina health system rebrands: 4 things to know
A North Carolina health system has begun rolling out a rebrand. -
Epic claims trademark infringement in lawsuit
Epic Systems has filed a federal lawsuit accusing life sciences staffing firm, Epic Staffing Group, of trademark infringement, according to an Oct. 4 lawsuit obtained by Becker's. -
Trinity rebrands Iowa health system
Livonia, Mich.-based Trinity Health has rebranded Genesis Health System in Davenport, Iowa, as MercyOne Genesis. -
Harris to launch multimillion-dollar healthcare ad targeting Trump
Vice President Kamala Harris is set to roll out a multimillion dollar advertising campaign focused on healthcare in response to former President Donald Trump's calls to repeal the Affordable Care Act, NBC News reported Oct. 1.
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