As a producer for the Today show and later the CBS Evening News with Katie Couric, Dorie Klissas really enjoyed reporting on stories at academic medical centers. So she decided to work for them.

Fort Belvoir (Va.) Community Hospital will now bear the name of the first Black medical officer in the U.S. Army and the first Black professor of medicine in the U.S., Alexander Thomas Augusta, MD.

Lake Cumberland Regional Hospital in Somerset, Ky., has rebranded its behavioral health unit The Springs at Lake Cumberland, the Commonwealth Journal reported May 16.

Ridgewood, N.J.-based Valley Health System is the most "humanizing" health system brand, according to a new report from marketing agency Monigle.

University of Miami Health System is the most trusted healthcare brand for staffing, according to a new report from marketing agency Monigle.

West Des Moines, Iowa-based UnityPoint Health tells its story by using a personalized, retail-inspired approach to marketing, and has also used a kid named "Austin."

Centennial, Colo.-based Centura Health entered into a 10-year partnership with the Denver Broncos and will be the football franchise's official healthcare partner. 

Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies.

In April, Twitter started removing verification check marks from accounts that didn't pay its new monthly subscription fees. So which of the most recognizable hospital and health system brands still have their check marks?

Google has been hinting at big changes to its search engine since April to rival Microsoft-backed ChatGPT. At an investor meeting May 10, the company unveiled the Search Generative Experience.

Mercy Iowa City (Iowa) hospital is undergoing a rebrand as it parts ways with parent company, West Des Moines, Iowa-based MercyOne, The Gazette reported May 10.

Kaiser Permanente said there was a nearly sixfold increase in social media chatter about value-based care in the week after it unveiled its new company, Risant Health, and first member health system, Danville, Pa.-based Geisinger in late April.

Memphis, Tenn.-based St. Jude Children's Research Hospital is launching the Challenge Season of their St. Jude Play Live video game streaming campaign to raise money for the hospital.

Attleboro, Mass.-based Sturdy Memorial Hospital and its dozens of medical practices have rebranded as Sturdy Health.

Two health systems won Superior Achievement in Branding Reputation and Engagement awards May 2 from PRovoke Media.

These hospitals and health systems that have announced name changes or other rebranding efforts since April 25:

Los Angeles County Medical Center (LAC+USC) is rebranding as Los Angeles General Medical Center.

Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to "blow up the brand" after arriving at the health system in 2021, Marketing Brew reported.

The New York Mets have swapped out their jersey patches bearing the name of New York City-based NewYork-Presbyterian after fans criticized the first version for having the colors of a rival team, CBS Sports reported.

Molly Biwer, senior vice president and chair of marketing at Rochester, Minn.-based Mayo Clinic said the health system's new campaign inspiration is drawn from the innovations and technology the system is working on, MM+M reported April 26.