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Grady Memorial Hospital sues 2 apparel companies over use of term 'Grady Baby'
Atlanta-based Grady Memorial Hospital is suing two baby apparel companies over their use of the term "Grady Baby," 11Alive News reported. -
Hartford Hospital launching new seat belt safety campaign
Hartford (Conn.) Hospital is partnering with the National Highway Traffic Safety Administration to launch a new rear seat belt safety campaign. -
Mount Sinai works with marketing agency to grow employer-based service line
Mount Sinai Solutions, part of New York City-based Mount Sinai Health System, has picked a new marketing agency to help grow its population health service for employers. -
California hospital rebrands
Salinas (Calif.) Valley Memorial Healthcare System is changing its name to Salinas Valley Health. -
MUSC Health partnership leads hospital to rebrand, switch from Oracle Cerner to Epic
A South Carolina hospital has rebranded and will move its EHR from Oracle Cerner to Epic after its partnership with Charleston, S.C.-based MUSC Health, The Times and Democrat reported. -
Healthcare marketing budgets declined by 8%
Healthcare marketing budgets have declined by 8 percent to a system average of $7.6 million, down from $8.3 million the year prior, MM+M reported March 7. -
Days of 'mass marketing are coming to a close,' says Intermountain Health marketing leader
Personalized, digital tools are the future — and the now — of hospital and health system marketing, while "the days of general, mass marketing are coming to a close," said Tim Shonsey, vice president of enterprise marketing for Salt Lake City-based Intermountain Health. -
Northwell sends aid to earthquake victims in Turkey, Syria
New Hyde Park, N.Y.-based Northwell Health is sending 22 palettes of medical and disaster relief to regions in Turkey and Syria devastated by a 7.8 magnitude earthquake in February. -
Lifepoint Health joins coalition aimed at combating health misinformation
Nashville, Tenn.-based Lifepoint Health joined an alliance, alongside 49 other organizations, aimed at providing patients with access to evidence-based information. -
BJC HealthCare's new campaigns focus on the care patients 'deserve'
St. Louis-based BJC HealthCare has released four new commercials focused on patient experiences with its health system, PRWeek reported March 2. -
Jackson Health System creates marketing fellowship program
Miami-based Jackson Health System has created its first fellowship program for healthcare marketing and communications jobs. -
7 health systems sponsoring Major League Soccer teams in '23
Seven health systems have signed on to be jersey sponsors for Major League Soccer's 2023 season, which began Feb. 25, Pro Soccer Wire reported. -
Patient 'influencers,' reaching Gen Z: Why hospitals are on TikTok
Hospital and health system marketing leaders told Becker's they're using TikTok to reach its patients "where they are." -
Who spent $1M to disparage a hospital?
A campaign pointing out negative statistics and experiences at New York City-based Maimonides Medical Center, with a video even likening it to being in prison, has cost more than $1 million, The New York Times reported. But it's unknown who's funding it. -
Mount Sinai launches video series to capture healthcare's 'unseen' heroes
New York City-based Mount Sinai has launched a video series focused on celebrating its front-line workers. -
How Northwell's marketing chief promotes gun safety
New Hyde Park, N.Y.-based Northwell Health's marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities. -
Merative, the former IBM Watson Health, sells 100 Top Hospitals program
Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health. -
25 hospitals and health systems on TikTok
While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they've been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old. -
'How can I help?': Michigan Medicine's marketing chief does rounds with CEO
Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced "humble inquiry" when she did rounds with the health system's CEO recently to talk with employees. -
Facebook, Instagram start paid verification service
Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation.
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