New Hyde Park, N.Y.-based Northwell Health's marketing chief is highlighting the difference that hospitals and health systems can make in reducing gun deaths in their communities.

Healthcare data company Premier Inc. has acquired the 100 Top Hospitals program from Merative, the former IBM Watson Health.

While many hospitals and health systems have accounts on Twitter, Facebook and LinkedIn, they've been slower to move to TikTok, the video-centric social media platform that is now the second-most popular app for Americans under 35 years old.

Rose Glenn, chief marketing officer of Ann Arbor-based Michigan Medicine, practiced "humble inquiry" when she did rounds with the health system's CEO recently to talk with employees.

Facebook and Instagram are starting a subscription-based verification service to better protect users against impersonation.

Pensacola, Fla.-based Baptist Hospital is naming the pediatric and adolescent health wing in its behavioral health unit after philanthropists Joel and Wendy Smith, who donated to the hospital.

Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl. 

Twenty five hospitals or health systems recently posted job listings seeking marketing expertise. 

Northampton, Mass.-based Cooley Dickinson Hospital unveiled a new brand identity to reflect its affiliation with Boston-based Mass General Brigham.   

Dallas-based Children's Health repurposed the '80s pop ballad "Total Eclipse of the Heart" for a marketing campaign celebrating the pediatric health system's patients and providers, MM+M reported.

Newport News, Va.-based Riverside Health System has started a biweekly podcast that will touch on various health-related topics and be hosted by its chief nursing officer.

Syracuse, N.Y.-based SUNY Upstate Medical University has partnered with YuJa to roll out a cloud-based media management system.

It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.

In 2020, Madison, Wis.-based UW Health released a brand campaign, but a short time later took it off the air as the message, which was written in 2019, didn't feel right to broadcast to a world that was grappling with the COVID-19 pandemic. 

Twitter wants to charge brands $1,000 a month to keep their verified gold check marks, tech news site The Information reported.

Hospitals and health systems shouldn't be buying Super Bowl ads when they are dealing with staffing shortages and overcrowding, an emergency medicine physician wrote Feb. 8 in The Washington Post.

UPMC, MetroHealth System and Advocate Aurora Health were among the health system winners at the 2023 AVA Digital Awards for digital marketing.

Pittsburgh-based UPMC is relaunching its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl, the Pittsburgh Business Times reported Feb. 7.

The following marketing executive moves have been reported by Becker's Hospital Review since Jan. 18:

The Federal Trade Commission recently proposed a $1.5 million settlement with GoodRx Holdings for allegedly sharing patient data to advertise on Facebook and Google, the move, the first of its kind for the organization, could spark better health data privacy laws, Politico reported Feb. 2.