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How data has helped chief marketing officers 'earn a seat' at the executive table
Data has been one of the most transformational drivers in improving precision and accuracy of marketing efforts, but most importantly, the role of data has changed health system chief marketing officer's overall roles within their facilities. The chief marketing officer, who once simply voiced marketing plans and how they support those priorities, is now becoming more business focused with data being at the center of marketing success. -
NewYork-Presbyterian Lawrence Hospital unveils new brand identity
Bronxville, N.Y.-based NewYork-Presbyterian Lawrence Hospital unveiled a new brand identity Sept. 6. -
pMD rolls out new website
Digital health company pMD has released a new website. -
UPMC launches video campaign to help patients find liver donors
Pittsburgh-based UPMC partnered with the American Liver Foundation to launch a five-part video series to help liver transplant patients find a living donor. -
Pfizer lures new chief marketing officer from Alphabet's research arm
Pfizer has named Drew Panayiotou as its global chief marketing officer, MM+M reported Aug. 31. -
Dell Children's launches new pediatric campaign
Dell Children's Medical Center has launched a new campaign highlighting the "compassion and personalization" behind pediatric care. -
How healthcare marketers can take a 'privacy-first' approach
Healthcare marketing leaders can create lifelong customers by understanding, trusting and making business decisions based on data. But, those leaders must also evaluate how to ensure data is protected while trying to implement platforms, new campaigns and capabilities that enable more personalization and increased engagement for patients. -
Hudson Regional Hospital responds to CarePoint Health statements
Secaucus, N.J.-based Hudson Regional Hospital's legal counsel sent a letter to the editor of the Jersey Journal responding to a statement a spokesperson had made about Bayonne, N.J.-based CarePoint Health. -
5 recent hospital rebrands
Five hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 2: -
Kansas health system rebrands
KVS Hospitals, a group of nonprofit children's mental health hospitals and residential treatment centers in Kansas, has changed its name to Camber Children's Mental Health. -
Oak Healthcare Staffing rebrands
Oak Healthcare Staffing is rebranding as Elite365-Healthcare Workforce Solutions. -
Confluence Health to rename 2 of its hospitals
Confluence Health will rename its two hospital locations in Wenatchee, Wash. as part of a move to create a more unified naming structure, KPQ News reported Aug. 22. -
Meet the chief marketing officers of US News' top hospitals
From overseeing the planning, development and execution of health systems' marketing and advertising initiatives, health system marketing executives are the C-suite leaders in charge of creating an interconnectedness between their organizations brand and patient experience. -
Facebook, Instagram suspend Robert Kennedy Jr.'s nonprofit over medical misinformation
Instagram and Facebook suspended nonprofit Children's Health Defense for repeated violations of policies on COVID-19 misinformation, The New York Times reported Aug. 18. -
Small healthcare businesses offered free digital marketing help
Healthcare incubator Matter unveiled a program Aug. 18 that connects small healthcare businesses in Chicago with digital marketing experts. -
Custom ad choices to help Big tech gain consumer trust
Tech companies like Google and Meta are letting users control what types of advertisements they're shown online, a move that aims to address the power disparity between marketing companies and consumers, The Wall Street Journal reported Aug. 17. -
The challenges of launching new marketing initiatives
From tracking performance metrics to making sure frontline workers are included in the creation of projects, Becker's spoke to three health system marketing leaders to discuss the challenges they face when launching a new marketing initiative. -
NYC Health + Hospitals launches new website
NYC Health + Hospitals, the nonprofit that runs New York City's public hospitals and clinics, has launched a new website. -
Kentucky health system mourns marketing, communications vice president
Lexington, Ky. -based health system CHI Saint Joseph Health is mourning the unexpected death of marketing and communications Vice President Jeff Murphy. -
10 hospitals seeking marketing talent
Ten hospitals or health systems recently posted job listings seeking marketing expertise.
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