The U.S. acknowledged it will not meet its goal of having 70 percent of adults at least partially vaccinated by July 4. Americans who are enthusiastic about getting vaccinated against COVID-19 have already received their shots, so healthcare communication professionals are doubling down on their efforts to reach vaccine-hesitant populations.

Hospital executives and clinicians can't definitively say COVID-19 vaccines will never cause long-term effects, but they can continue to communicate that there is no scientific evidence pointing toward those fears, emergency physician and former Baltimore health commissioner Leana Wen, MD, wrote in a June 28 op-ed in The Washington Post.

After encouraging patients to get vaccinated against COVID-19 for more than six months, eight hospital executives share the message they think has been most effective during their vaccination campaign.

Rebranding a hospital or health system is a major, often expensive, undertaking that usually occurs as a result of new ownership or a need to change brand identity. Below are 23 hospitals and health systems that underwent a name change or revamped their branding in 2021, listed in the order they were reported by Becker's Hospital Review:

From their thoughts on when to rebrand to inter-department collaboration to posting patient reviews to hospital websites, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last six weeks:

The CDC rolled out a new WhatsApp chat June 21 to provide reliable information about COVID-19 vaccines in Spanish, NBC News reported.

Below are seven marketing campaigns launched in June to raise awareness about brand identity and certain issues affecting public health.

Boston-based Brigham and Women's Hospital unveiled a new logo June 17 to promote collaboration with Mass General Brigham system through its brand identity. 

New York CIty-based Mount Sinai Health System on June 14 launched its largest ever awareness campaign to revamp its brand identity.

Rebranding a hospital or health system is a major, often expensive, undertaking hospitals can be unsure whether to pursue. Below, five chief marketing officers answer the question: When should a hospital know it's time to rebrand?

Eastern Virginia Medical School will pay public relations firm TigerComm, which has ties to a blog publicizing negative stories about the school’s hospital partner, Sentara Healthcare, nearly $500,000, according to a June 9 Virginian-Pilot report. 

Factual information, empathy and listening will help unvaccinated Americans get their COVID-19 shots, not patronizing lectures, two medical experts wrote June 9 in a USA Today opinion piece.

As interest in public health degree programs rises nationally, the NYU School of Global Public Health launched a campaign June 4 attracting students to its bachelor’s, master’s and doctoral degree programs.

Fake social media accounts controlled by automated software may be the most effective contributors to the rapid proliferation of COVID-19 misinformation, according to research published June 7 in JAMA Internal Medicine.

Many patients look at physician star ratings and reviews when choosing a provider. However, fake reviews might make it more difficult to find a medical provider, according to a June 5 report by The Washington Post.

Encouraging others to get vaccinated against COVID-19 requires compassionate, continuing conversations, Dr. Syra Madad, an infectious disease epidemiologist at NYC Health + Hospitals, wrote in a May 28 opinion piece for The New York Times.

Many states' COVID-19 vaccine information websites have accessibility shortcomings, according to an analysis published May 26 in JAMA Network Open.

The pandemic has inspired more students to apply for graduate-level degree programs for public health, with a particular emphasis on health crisis communication studies, according to a report released May 20 by the Association of Schools and Public Health Programs.

As COVID-19 cases decline and vaccinations increase, hospital marketing teams have the opportunity to broaden their messaging and refocus their strategies.

Below are six healthcare marketing campaigns launched recently by health departments, nonprofits, the federal government and private companies.