The American Hospital Association released several public service announcements designed to persuade unvaccinated healthcare workers to get inoculated against COVID-19.

A top official at the World Health Organization said misinformation surrounding COVID-19 vaccines has gotten worse in recent weeks. Meanwhile, hospitals navigate vaccine hesitancy and attempt to halt the spread of incorrect medical information, according to an Aug. 24 CNBC report.

Chau Che, MD, a gastroenterologist at Temple University Health System in Philadelphia, never thought she would be speaking to patients about vaccinations. However, she adapted to the new duty the pandemic required of her and developed a five-step, two-minute strategy to get vaccine-hesitant patients on board with COVID-19 shots.

With Pfizer's COVID-19 vaccine gaining full approval, four experts weigh in on how it will affect vaccine hesitancy as nationwide vaccination rates plateau, according to an Aug. 24 ABC 7 report.

Below are six marketing campaigns launched in the past 30 days to encourage COVID-19 safety measures, promote vaccinations and raise awareness about obesity.

Wadena, Minn.-based Tri-County Health Care is rebranding as Astera Health, Lakeland News reported Aug. 23.

New Hyde Park, N.Y.-based Northwell Health renamed its Staten Island hospital to SIUH Prince's Bay, according to an Aug. 19 SI Live report.

Chief marketing officers are increasingly adding marketing technology or platforms to their organizations' list of digital investments; however, a handful of common mistakes might be holding some organizations back from getting their money's worth. 

Americans' life experiences and consumer preferences vary greatly across generations, something healthcare marketing professionals need to understand in order to create strategic messaging to reach different age groups.

Following their combination last fall, Wake Forest Baptist Health and Atrium Health announced their new brand and name Aug. 19: Atrium Health Wake Forest Baptist. The new brand will be displayed on facilities and practices that were previously Wake Forest Baptist Health. 

Throughout the pandemic, misinformation related to COVID-19 and vaccines has plagued social media platforms, but what happens when physicians are involved in the spread of false, harmful information? 

As the delta variant of the coronavirus continues to spread across the U.S. and COVID-19 hospitalizations rise among unvaccinated Americans, healthcare communication professionals are still perfecting their efforts to address concerns among the vaccine-hesitant population.

Patients' experience has a large effect on how likely a patient is to return to a provider or adhere to their treatment program, according to an Aug. 6 Accenture report.

Understanding the psychological phenomenon known as FOMO — an acronym for "fear of missing out" — could be key to raising the country's COVID-19 vaccination rates, according to Patrick McGinnis, a venture capitalist who coined the term while he was a student at Harvard Business School in Boston.

Healthcare communication professionals may have a more difficult time promoting COVID-19 vaccines in the U.S. than in other parts of the world, as the country has a history of "health freedom" that dates back to its colonization, according to vaccine expert Peter Hotez, MD, PhD.

While hospital officials have urged the state's residents to get vaccinated, the state's politicians have told residents to weigh the risks of being inoculated against the risks of contracting COVID-19, Mississippi Today reported Aug. 16.

U.S. News & World Report released its 2021-21 rankings for the best hospitals in the country July 27, with Mayo Clinic earning the top spot for the sixth consecutive year. Below are brief bios for the marketing executives at the hospitals that took the top 10 spots.

While analogies, metaphors and similes can be great tools to depict things like a virus or an infection, most of the wordplay linked to COVID-19 vaccines doesn't entirely convey the most accurate translations, The Atlantic reported Aug. 13. 

Healthcare marketers and government officials must refocus their vaccine messaging once the FDA grants full approval to COVID-19 vaccines, Kaiser Family Foundation CEO Drew Altman, PhD, wrote in an Aug. 13 column.

Patients who have contracted COVID-19 after refusing to get vaccinated against the disease are sharing their regrets on social media, as well as being featured in vaccination campaigns created by hospitals and health departments, The Washington Post reported Aug. 12.