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7 big ideas in healthcare marketing
From their thoughts on when to rebrand to inter-department collaboration to posting patient reviews to hospital websites, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last six weeks: -
CDC launches WhatsApp chat to boost vaccinations among Spanish speakers
The CDC rolled out a new WhatsApp chat June 21 to provide reliable information about COVID-19 vaccines in Spanish, NBC News reported. -
7 recently launched healthcare marketing campaigns
Below are seven marketing campaigns launched in June to raise awareness about brand identity and certain issues affecting public health. -
Brigham and Women's unveils new logo, brand identity
Boston-based Brigham and Women's Hospital unveiled a new logo June 17 to promote collaboration with Mass General Brigham system through its brand identity. -
Mount Sinai launches ad campaign to solidify brand identity
New York CIty-based Mount Sinai Health System on June 14 launched its largest ever awareness campaign to revamp its brand identity. -
When does a hospital know it's time to rebrand? 5 marketing execs share tips
Rebranding a hospital or health system is a major, often expensive, undertaking hospitals can be unsure whether to pursue. Below, five chief marketing officers answer the question: When should a hospital know it's time to rebrand? -
Virginia medical school inks $497K deal with PR firm linked to sharing negative Sentara stories
Eastern Virginia Medical School will pay public relations firm TigerComm, which has ties to a blog publicizing negative stories about the school’s hospital partner, Sentara Healthcare, nearly $500,000, according to a June 9 Virginian-Pilot report. -
Physician viewpoint: Vaccine hesitant Americans need empathy as well as facts
Factual information, empathy and listening will help unvaccinated Americans get their COVID-19 shots, not patronizing lectures, two medical experts wrote June 9 in a USA Today opinion piece. -
NYU launches campaign responding to students’ increasing interest in public health
As interest in public health degree programs rises nationally, the NYU School of Global Public Health launched a campaign June 4 attracting students to its bachelor’s, master’s and doctoral degree programs. -
Bots overlooked as main COVID-19 misinformation source, analysis shows
Fake social media accounts controlled by automated software may be the most effective contributors to the rapid proliferation of COVID-19 misinformation, according to research published June 7 in JAMA Internal Medicine. -
Patients rely on provider reviews — yet 20% of healthcare reviews may be fake on Google and Yelp
Many patients look at physician star ratings and reviews when choosing a provider. However, fake reviews might make it more difficult to find a medical provider, according to a June 5 report by The Washington Post. -
How a NYC Health physician persuades fellow healthcare workers to get vaccinated
Encouraging others to get vaccinated against COVID-19 requires compassionate, continuing conversations, Dr. Syra Madad, an infectious disease epidemiologist at NYC Health + Hospitals, wrote in a May 28 opinion piece for The New York Times. -
5 things that make vaccine information websites inaccessible
Many states' COVID-19 vaccine information websites have accessibility shortcomings, according to an analysis published May 26 in JAMA Network Open. -
Pandemic inspires more students to pursue health crisis communication degrees
The pandemic has inspired more students to apply for graduate-level degree programs for public health, with a particular emphasis on health crisis communication studies, according to a report released May 20 by the Association of Schools and Public Health Programs. -
Execs from Providence, Mount Sinai & 5 other systems share their marketing focus for the rest of 2021
As COVID-19 cases decline and vaccinations increase, hospital marketing teams have the opportunity to broaden their messaging and refocus their strategies. -
6 recent healthcare marketing campaigns
Below are six healthcare marketing campaigns launched recently by health departments, nonprofits, the federal government and private companies. -
Dating apps to boost vaccinated users, thanks to White House effort
Nine popular dating apps will offer incentives to users who are vaccinated against COVID-19 as part of the White House's goal of getting 70 percent of adults at least one shot by July 4, The Hill reported May 21. -
Virtua's marketing chief explains how a recent campaign drove a 350% increase in mammograms
Virtua Health's recent marketing campaign aimed at increasing mammogram screenings drove a 350 percent increase in scheduled screenings and more than $750,000 in service line revenue. -
6 hospital marketing execs on maintaining transparency when displaying patient reviews
In the last decade, hospital marketing teams have increasingly focused on transparency. For many hospitals, part of transparency is displaying patient reviews on their website. -
How drugmakers are reaching unvaccinated Americans through TV, social media
Moderna, Pfizer, Regeneron and Eli Lilly are using television, radio and social media ads to promote COVID-19 vaccines and treatments, although they don't mention their products by name, The Wall Street Journal reported May 16.
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