YouTube launched a public service announcement campaign to encourage people, especially those ages 18-34, to get vaccinated against COVID-19, according to an April 26 company blog post by Garth Graham, MD, its director and global head of healthcare and public health partnerships.

Kathryn Metcalfe on April 22 became CVS Health's new senior vice president and chief communications officer.

Healthcare marketing professionals are ramping up their efforts to reach vaccine-hesitant Americans, as the U.S. is expected to run out of enthusiastic COVID-19 vaccine recipients by mid-May. 

HHS on April 22 launched the next phase of its "We Can Do This" ad campaign, rolling out a series of live events in which medical experts and celebrities provide Americans with reliable information about COVID-19 vaccines.

Once COVID-19 vaccines are administered to all Americans who want them, expected by mid-May, healthcare communications professionals must deploy strategic messaging to reach vaccine-hesitant populations. Without widespread vaccine acceptance, it will be difficult for the U.S. to reach herd immunity, the point when enough people are immune to the virus that it can no longer spread easily throughout the population. 

CVS Health's marketing team, led by chief marketing officer Norman de Greve, has a history of executing robust advertising campaigns, as well as staying on top of consumer trends and preferences.

Google plans to establish a new certification program for health insurance advertisers in the U.S., the tech giant announced in an April 20 company blog post. 

Austin Chiang, MD, chief medical social media officer at Philadelphia-based Jefferson Health, has been using social media app TikTok to engage with Generation Z on a range of COVID-19 topics including vaccinations and CDC guidelines, The Philadelphia Inquirer reports. 

Cleveland Clinic and Rochester, Minn.-based Mayo Clinic are leading a new national campaign alongside 58 other top health systems to encourage adults to get vaccinated against COVID-19. 

President Joe Biden's administration is planning a slew of media efforts to make Americans aware that COVID-19 vaccine eligibility is now open in all states, according to an April 18 CNN report. 

Many hospitals and health systems feature their clinicians in advertising campaigns, as images and audio from the people who provide care can be an important way to effectively reach patients.

The following hospital and health system chief marketing officer and chief patient experience officer moves have been reported in the past six months.

Google is committing $250 million in advertising grants to government and public health organizations to fund 2.5 billion vaccine-related public service announcements.

More than 1 in 4 people in the U.S. considered TV news to be their most trusted source on COVID-19 knowledge during the pandemic, according to a recent Penn State survey.

Walgreens teamed up with media company ATTN to produce an hour-long primetime variety special aimed at educating Americans about COVID-19 vaccines and encouraging them to receive the shots once they're available.

Facebook is launching new state-specific notifications about COVID-19 vaccine appointments for its news feed, the tech giant said April 12. The effort is designed to connect users to appointments when they're available and not overwhelm healthcare providers by driving demand before they're ready.

A growing number of Generation Z members – those born between 1995 and 2012 – are experiencing a lack of access to consumable and credible COVID-19 content on social media platforms like TikTok and Instagram, STAT reports.

The term "technology" has become a catchall that businesses across numerous industries have adopted to increase their sense of luster or highlight rapid growth, according to  Alex Webb, a Bloomberg opinion columnist.

Healthcare organizations and local governments across the country are launching ad campaigns to reach vaccine-hesitant Americans, as the U.S. could reach a point when it has more COVID-19 vaccine doses than willing recipients as early as the end of April.

New York City-based Columbia University researchers are using artificial intelligence technologies to analyze the language used by different groups of people in the U.S. who are vaccine reluctant, according to an April 8 Columbia News report.