Nine popular dating apps will offer incentives to users who are vaccinated against COVID-19 as part of the White House's goal of getting 70 percent of adults at least one shot by July 4, The Hill reported May 21.

Virtua Health's recent marketing campaign aimed at increasing mammogram screenings drove a 350 percent increase in scheduled screenings and more than $750,000 in service line revenue. 

In the last decade, hospital marketing teams have increasingly focused on transparency. For many hospitals, part of transparency is displaying patient reviews on their website.

Moderna, Pfizer, Regeneron and Eli Lilly are using television, radio and social media ads to promote COVID-19 vaccines and treatments, although they don't mention their products by name, The Wall Street Journal reported May 16.

Facebook is trying to remove misleading anti-vaccine messaging, but the tech giant is finding that by the time an anti-vaccine profile picture frame has been removed, several others have popped up.

When Americans need to find care, the first place they usually go is Google. With hospitals' ratings and reviews often affecting healthcare consumers' decision about where to seek care, what options are available when a patient writes a misleading or dishonest review?

Twelve people are responsible for 65 percent of anti-vaccine misinformation on social media, according to a recent study conducted by the Center for Countering Digital Hate.

Many parents who have been vaccinated against COVID-19 are apprehensive about vaccinating their children, The New York Times reported May 12.

To craft successful strategies, health system marketing and communications teams need to be well-informed about their organizations' holistic operations and maintain collaborative relationships with other departments.

The COVID-19 pandemic pushed ahead a very big shift that was already trickling into the healthcare industry, which is digital health and virtual engagement.

Facebook has become a go-to for pharmaceutical companies looking to target their drug advertisements to users who suffer from a specific illness, according to a May 6 report by The Markup.

Consumers increasingly expect to have user-friendly digital interactions with their healthcare providers, so it’s imperative to ensure your organization’s digital front door is strong and engaging. Otherwise, your organization may not be meeting consumers’ needs.

The Massachusetts attorney general penned a letter May 3 to CVS, Walgreens, Costco and other pharmacies asking them to disclose their data collection practices on people seeking COVID-19 vaccines and their connection to marketing efforts. 

From their thoughts on crafting an authentic brand voice to combating COVID-19 misinformation to executing a strong digital front door strategy, here are six key quotes about healthcare marketing and communications that hospital executives recently shared with Becker's Hospital Review:

U.S. advertisers are on pace to spend $11.36 billion on streaming TV commercials in 2021, but some roadblocks are preventing companies from monitoring their target reach, according to a May 4 Bloomberg report.

Despite more women becoming chief marketing officers in 2020, the profession saw a drop in overall racial and ethnic diversity, according to a recent report from executive search firm Spencer Stuart.

The average tenure of a chief marketing officer in 2020 fell to 40 months, the shortest it has been since 2009, according to a recent report from executive search firm Spencer Stuart.

The posts Americans share on social media after they receive their COVID-19 vaccines are influencing vaccine brand preferences, according to survey results released April 29 by health communications consultancy M Booth Health and market research company Savanta.

Ensuring parents know where they can find reliable information about vaccines is the best way to ensure children will get vaccinated against COVID-19 and other diseases, according to the marketing chiefs at Boston Children's Hospital and Reno, Nev.-based Renown Health.

YouTube launched a public service announcement campaign to encourage people, especially those ages 18-34, to get vaccinated against COVID-19, according to an April 26 company blog post by Garth Graham, MD, its director and global head of healthcare and public health partnerships.