Television shows — medical dramas, in particular — are writing storylines about COVID-19 with the help of physicians and public health experts, The Wall Street Journal reported Oct. 15.

Shreveport, La.-based Willis-Knighton Health System is renaming its innovation hub and rehab institute after its recently retired CEO, who served the system for 56 years, the Shreveport Times reported Oct. 14.

The Vaccine Confidence Fund on Oct. 14 selected 33 organizations to receive grants totaling more than $7 million for projects exploring how technology and social media can increase vaccine confidence.

Pfizer's COVID-19 vaccine could soon be approved for children ages 5-11. When promoting vaccination to parents of young children, it's important that communication professionals emphasize data to ease safety and efficacy concerns, as well as encourage parents to have conversations with people they trust.

The country's COVID-19 booster rollout is making many vaccine-hesitant Americans even more skeptical of the shots, The New York Times reported Oct. 11.

The CDC, American Medical Association and the Ad Council on Oct. 12 launched a new campaign to encourage Americans to get vaccinated against the seasonal flu.

From the mottos they use to guide their marketing teams to the language and images they avoid using in their campaigns, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last three months.

As healthcare communication professionals continue to reach the millions of Americans who have not been vaccinated against COVID-19, it's important they avoid fear-based messaging, according to research conducted by data science consulting firm Civis.

Tampa (Fla.) General Hospital is renaming its pediatric services division and pushing forward a $7.5 million remodel as part of its systemwide expansion, the academic medical center said Oct. 7. 

Below are 11 hospitals that have announced name changes or other rebranding efforts since Sept. 29.

Wausau, Wis.-based Aspirus Health is renaming four hospitals purchased from St. Louis-based Ascension to reflect the acquisition, Merrill Foto News reported Oct. 7. 

Most patients are using the internet to evaluate their treatment options rather than working with their physician, according to a recent study by Optum's PatientsLikeMe.

Oftentimes, hospital marketers adhere to deeply held maxims — whether personal or as an organization — when strategizing communication. Here, leaders from nine health systems share the mottos on which they base their messaging strategies.

Americans between ages 25 and 34 are most likely to say they don't always trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle.

ChristianaCare's brand perception improved the most in 2020, according to research released by branding agency Monigle.

Johns Hopkins Medicine had the most trusted health system brand in the U.S., according to research released by branding agency Monigle.

Three hospitals formerly owned by Novant Health UVA Health System have been renamed to reflect the fact that Charlottesville, Va.-based UVA Health became their sole owner July 1.

Five of the largest nonprofit health systems in California's Los Angeles County on Oct. 5 rolled out a health maintenance public service announcement campaign.

Investing in grassroots community outreach and focusing on statistics that demonstrate vaccines' efficacy against COVID-19-related death could be effective ways to combat hesitancy toward the inoculations, according to two studies published Sept. 30 in JAMA Network Open.

Edison, N.J.-based Hackensack Meridian Health said Oct. 1 it has renamed its hospital in Brick, N.J., to recognize its role as a teaching hospital.