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5 key marketing moves CVS made in the last year
CVS Health's marketing team, led by chief marketing officer Norman de Greve, has a history of executing robust advertising campaigns, as well as staying on top of consumer trends and preferences. -
Google launches certification program for health insurance ads
Google plans to establish a new certification program for health insurance advertisers in the U.S., the tech giant announced in an April 20 company blog post. -
How Jefferson Health's social media chief is addressing vaccine hesitancy among Gen Z
Austin Chiang, MD, chief medical social media officer at Philadelphia-based Jefferson Health, has been using social media app TikTok to engage with Generation Z on a range of COVID-19 topics including vaccinations and CDC guidelines, The Philadelphia Inquirer reports. -
60 top health systems urge public to 'get the vaccine to save lives' in new campaign
Cleveland Clinic and Rochester, Minn.-based Mayo Clinic are leading a new national campaign alongside 58 other top health systems to encourage adults to get vaccinated against COVID-19. -
White House launches media push promoting vaccine eligibility: 4 details
President Joe Biden's administration is planning a slew of media efforts to make Americans aware that COVID-19 vaccine eligibility is now open in all states, according to an April 18 CNN report. -
Why Ascension, Renown & Dartmouth-Hitchcock feature their clinicians in their ads
Many hospitals and health systems feature their clinicians in advertising campaigns, as images and audio from the people who provide care can be an important way to effectively reach patients. -
7 recent hospital, health system chief marketing officer and CXO moves
The following hospital and health system chief marketing officer and chief patient experience officer moves have been reported in the past six months. -
Google commits $250M in ad grants for COVID-19 vaccine PSAs: 5 details
Google is committing $250 million in advertising grants to government and public health organizations to fund 2.5 billion vaccine-related public service announcements. -
TV, Facebook main source of COVID-19 news for most misinformed Americans: survey
More than 1 in 4 people in the U.S. considered TV news to be their most trusted source on COVID-19 knowledge during the pandemic, according to a recent Penn State survey. -
Walgreens, ATTN to broadcast vaccination special featuring Bidens, Obamas & more
Walgreens teamed up with media company ATTN to produce an hour-long primetime variety special aimed at educating Americans about COVID-19 vaccines and encouraging them to receive the shots once they're available. -
Facebook to notify users when COVID-19 vaccine eligibility opens in their state
Facebook is launching new state-specific notifications about COVID-19 vaccine appointments for its news feed, the tech giant said April 12. The effort is designed to connect users to appointments when they're available and not overwhelm healthcare providers by driving demand before they're ready. -
COVID-19 vaccination campaigns are leaving out Gen Z: 5 things to know
A growing number of Generation Z members – those born between 1995 and 2012 – are experiencing a lack of access to consumable and credible COVID-19 content on social media platforms like TikTok and Instagram, STAT reports. -
Has the meaning of 'technology' lost its touch? Why we need a new way to describe innovation
The term "technology" has become a catchall that businesses across numerous industries have adopted to increase their sense of luster or highlight rapid growth, according to Alex Webb, a Bloomberg opinion columnist. -
The 4 different types of vaccine-hesitant people marketers should know how to reach
Healthcare organizations and local governments across the country are launching ad campaigns to reach vaccine-hesitant Americans, as the U.S. could reach a point when it has more COVID-19 vaccine doses than willing recipients as early as the end of April. -
Columbia U uses AI to analyze language around vaccine reluctancy, craft targeted message campaigns
New York City-based Columbia University researchers are using artificial intelligence technologies to analyze the language used by different groups of people in the U.S. who are vaccine reluctant, according to an April 8 Columbia News report. -
Healthcare in the spotlight: Medical professionals help Hollywood writers tell the COVID story
University of Southern California, Yale University and University of Michigan have signed onto a COVID-19 messaging campaign spearheaded by Cultique, an advisor on cultural issues to the entertainment industry, CNBC reports. -
Viewpoint: Ditch the term 'vaccine passport' and try these messaging strategies instead
The term "vaccine passport" has fueled political division, posing the need for an overhaul of the language used to describe COVID-19 vaccine verification, according to Brian Castrucci, DrPH, and Frank Luntz. -
Why physicians, nurses are the most effective messengers for COVID-19 vaccine uptake
Healthcare workers' testimonials and encouragement to receive COVID-19 vaccines may be the best way to reach the country's vaccine-hesitant population, according to the Kaiser Family Foundation. -
Mass General Brigham rallies 120 clinicians, researchers to educate community on COVID-19 vaccinations
Almost 120 physicians, nurses and researchers from Boston-based Mass General Brigham are volunteering their time as "community messengers" to share information with people both in person and digitally about COVID-19 and vaccinations. -
3 things to know about HHS' COVID-19 vaccine ad campaign, leadership group
HHS on April 1 launched a $10 million ad campaign encouraging Americans to get vaccinated against COVID-19 as a way to end the pandemic and return to normal life.
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