Seven-time Olympic medalist Shannon Miller shares her journey through cancer diagnosis, treatment and recovery in St. Louis-based Ascension's most recent marketing campaign.

If a Google user searches "Aduhelm," the first two results they see are ads. One advertises Biogen's landing page for the much-debated Alzheimer's disease treatment, and the other is a call to lower the drug's price from the country's largest Alzheimer’s advocacy group, the Alzheimer’s Association.

As healthcare marketers continue to disseminate credible information on the dangers of COVID-19 and why people should get vaccinated, it's important they know which healthcare providers and institutions Americans trust.

The average marketing salary in the United States is $73,000. Here's where top tech companies fall on that pay scale, according to a July 16 Insider report.

WebMD acquired the Wellness Network, a digital platform that provides hospitals and health systems with video-based patient education resources, the company said July 20. 

Marketers are using freelancers and automation to meet the needs of clients while lacking the staff to handle an influx of new business, according to a July 20 Insider report.

In his first advisory, U.S. Surgeon General Vivek Murthy, MD, urged technology and social media companies to "take more responsibility" to combat the proliferation of online health misinformation. YouTube has a plan to do just that, Garth Graham, MD, the director and global head of healthcare and public health partnerships at Google and YouTube, told Becker's.

The urgent threat of health misinformation was the subject of the first advisory issued by U.S. Surgeon General Vivek Murthy, MD. 

Google searches for COVID-19 vaccines and infertility increased by 34,900 percent after a physician and former Pfizer executive submitted a petition with claims that the vaccine was linked to infertility, according to a report published in the Journal of Osteopathic Medicine.

Viral social media posts are claiming that the word 'hospital' has a deeper meaning, according to a July 14 USA Today report.

Aesthetics are a key part of any health system marketing campaign because visual imagery stirs up emotions and memories that audiences will associate with the system.

Advice from family members, friends and healthcare providers are the main factors persuading Americans who were previously hesitant to get vaccinated against COVID-19, according to research released July 13 by Kaiser Family Foundation.

Interactive media tools, such as comments, "like" buttons and other features that display online content's popularity among users, soften Americans' negative reactions to health guidance, according to a recent study published in Health Communication.

Local celebrities may be the most effective public messengers to encourage COVID-19 vaccination in their communities, according to a July 11 opinion piece published in Scientific American.

Six hospitals and health systems recently posted job listings seeking communications and marketing executives. 

Health systems' advertisements usually communicate to patients that they provide top quality care, but viewers can sometimes understand these messages to simply mean the health system has extra money to spend on marketing, according to a study published July 2 in JAMA Network Open.

The FDA in May expanded Pfizer's emergency use authorization to include people ages 12 and older, and the drugmaker said it hopes to apply for its COVID-19 vaccine's approval to be used in children between ages 5 and 11 in September. 

YouTube’s recommendation algorithm still regularly suggests videos with COVID-19 misinformation, according to research published July 7 by nonprofit Mozilla Foundation.

San Francisco, Calif.-based Dignity Health renamed one of its hospitals. The Camarillo, Calif.-based hospital formerly known as St. John's Pleasant Valley Hospital on July 6 changed its name to St. John's Hospital Camarillo.

One of the most important components of a successful hospital rebrand is getting buy-in from employees across the organization.