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Hackensack Meridian changes hospital's name to reflect its university status
Edison, N.J.-based Hackensack Meridian Health said Oct. 1 it has renamed its hospital in Brick, N.J., to recognize its role as a teaching hospital. -
Truman Medical Centers gets a new name
The Kansas City, Mo.-based health system formerly known as Truman Medical Centers/University Health will now be known as only the latter portion of its name, according to The Kansas City Star. -
5 unconventional approaches to COVID-19 vaccine promotion
The number of people in the U.S. getting newly vaccinated against COVID-19 each day is at the lowest it's been since the CDC began tracking the data in January — but only 55.5 percent of the country's population is fully vaccinated. -
10 hospitals seeking marketing execs: Mount Sinai, HCA & more
Here's a list of hospitals and health systems that recently posted job listings seeking marketing leaders. -
Agnesian HealthCare unveils new names, logo under SSM Health merger
Fond du Lac, Wis.-based Agnesian HealthCare released name changes and new logos to reflect its new brand under a merger with St. Louis-based SSM Health. -
12 hospital marketing execs share the campaign they're most proud of
By the time they land a C-suite role, hospital marketing executives have usually deployed dozens of campaigns, each with different focuses. Below, 12 of these executives share the campaign they've been most proud of in the past 10 years. -
5 recently launched vaccine promotion campaigns
Below are five COVID-19 vaccine promotion campaigns launched by healthcare groups, hospitals and advertising agencies. -
Hospital websites with robust digital health libraries get up to 100x more traffic than other systems
Hospitals can get up to 100 times more website traffic if they have robust online health libraries, according to a Boston Digital report. -
CDC launches $25M COVID-19, flu vaccine digital hub
The CDC unveiled a new Vaccine Resource Hub on Sept. 28 to provide access to hundreds of resources and marketing materials about COVID-19 and flu vaccines. -
Memorial Health System to undergo rebrand costing nearly $4M
Springfield, Ill.-based Memorial Health System will drop "System" from its name Oct. 1, as well as go through a series of other changes to reflect its new brand, according to The State Journal-Register. -
Why A/B testing could be key to COVID-19 vaccine promotion
Vaccine hesitancy and resistance can stem from a variety of factors, so it's critical that healthcare communication professionals appeal to the concerns of specific populations when promoting COVID-19 vaccines. What works in one state could be ineffective in another, according to a Sept. 25 Bloomberg report. -
Hospital rebrands: 5 recent name changes
Below are five hospitals that have announced name changes or other rebranding efforts since Sept. 7. -
In unusual vaccine push, fake funeral home redirects visitors to urgent cares for shots
Charlotte, N.C.-based advertising agency BooneOakley invented the fictional "Wilmore Funeral Home" to warn people what could happen if they remain unvaccinated against COVID-19. The strategy is bold, but marketing and health experts are split on whether it's effective. -
6 messages marketers should communicate heading into the 2nd pandemic winter
As the pandemic evolves, so do the messages healthcare communication professionals need to communicate. Below are the six messages that will define the pandemic's second winter, according to a Sept. 20 report from The Atlantic. -
The world's biggest brands advertise on COVID-19 misinformation sites, report finds
Prominent brands have been advertising on websites dedicated to COVID-19 misinformation throughout the pandemic — often unknowingly because of the opaque design of the digital advertising market, according to a report released Sept. 18 by the Bureau of Investigative Journalism. -
How our personalities, early life experiences shape COVID-19 risk decisions
An individual's comfort level with taking risks — which is shaped by genetics and early life experiences — affects the extent to which they exercise COVID-19 precautions more than politics or geography, The Wall Street Journal reported Sept. 19. -
Where did the ivermectin discourse come from?
Anti-vaccine social media users have been spreading misinformation about COVID-19 vaccines throughout the pandemic. Ivermectin has now become a prevalent part of anti-vaccine Americans' discourse, as many think the drug is a censored COVID-19 cure, according to a Sept. 19 NPR report. -
Job seekers listing vaccination status on LinkedIn, resumes
It's important that job seekers use keywords to distinguish themselves from other applicants during their job hunt. That's why some job seekers are making sure employers know they're vaccinated against COVID-19 by mentioning it in their resumes and LinkedIn profiles, MarketWatch reported Sept. 16. -
$100 vaccine referral program brings in 20,000+ patients, NYC Health + Hospitals says
A $100 COVID-19 vaccine referral program has facilitated more than 20,000 vaccinations in New York City since June. -
Are vaccine selfies good or bad for fighting hesitancy? Researchers weigh in
Selfies that social media users upload after getting vaccinated against COVID-19 could be an effective tool to spread the message that vaccines are safe and effective, according to research published recently in Psychology & Health.
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