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Shaming won't sway unvaccinated, but calling vaccinated Americans 'patriots' might
Painting the narrative that unvaccinated Americans are prolonging the COVID-19 pandemic may be ineffective. Instead, framing the narrative that vaccinated Americans are doing a great service to their country may be more incentivizing, according to an Aug. 8 USA Today report. -
5 things to know about health misinformation
Health misinformation was a problem before the pandemic. However, the pandemic rapidly accelerated its spread and increased its effect on Americans' personal and public health decisions, causing the issue to become a top concern among healthcare providers, media platforms and federal officials. -
Digital portfolio group acquires Healthgrades.com
Red Ventures, a digital brand portfolio, has purchased provider search platform Healthgrades.com from Mercury Healthcare, the companies announced Aug. 4. -
Optimistic ad campaigns clash with rising COVID-19 cases
With the surge in new COVID-19 cases and spread of the delta coronavirus variant, some marketers are advising companies to pull back their more optimistic ad campaigns, The Wall Street Journal reported Aug. 3. -
Marketing healthcare to baby boomers? Do these 4 things
Baby boomers are an essential demographic healthcare marketers must know how to reach, but not all marketers have kept up with the changes to this generation's needs, preferences and consumer behavior that have transpired since the pandemic began. -
NYC Health + Hospitals names hospital after Ruth Bader Ginsburg
NYC Health + Hospitals is renaming its Brooklyn campus undergoing renovations after the Supreme Court Justice Ruth Bader Ginsburg. -
White House enlists army of TikTok stars to combat vaccine hesitancy
Young people have the lowest COVID-19 vaccination rates of any eligible age group in the U.S. The White House is tackling the issue by paying social media influencers, particularly those who post on TikTok, to encourage their audiences to get their shots, The New York Times reported Aug. 1. -
Physicians who post COVID-19 vaccine misinformation may lose license, medical panel says
The Federation of State Medical Boards warned July 29 that physicians and other healthcare professionals could be at risk of losing their medical licenses if they spread COVID-19 vaccine misinformation on social media, online and in the media. -
3 stages of pandemic emotions: Researchers comb through tweets to identify how attitudes spread online
Throughout the pandemic, Americans have cycled through three main emotions in response to COVID-19: refusal, anger and acceptance. -
Marketing budgets fall sharply in 2021: 5 takeaways
Marketing budgets decreased during the COVID-19 pandemic, but marketing executives are not seeing the recovery they expected, according to a July 14 report from Gartner. -
Unvaccinated doesn't mean anti-vaccine: 4 key misconceptions about the unvaccinated
While it is true that most of the country's current COVID-19 cases and hospitalizations are among unvaccinated people, it is becoming increasingly common for unvaccinated Americans to be demonized by some media outlets and public officials. -
AdventHealth signs deal with Florida schools exchanging ads for athletic trainers
Altamonte Springs, Fla.-based AdventHealth and Florida's Flagler County school district signed an exclusive agreement July 20 that gives the health system blanket access to marketing in the district's schools, according to a July 1 FlaglerLive report. -
How do hospitals communicate safety policies amid changing guidance? 7 execs weigh in
Now that the U.S. economy has largely "opened up" and Americans' day-to-day lives are getting closer to normal, it can be tricky for hospitals to communicate their masking policies and safety protocols to visitors. -
3 things healthcare marketers should do to reach older audiences
Healthcare marketers often must craft messages targeting older audiences, so it's important they avoid stereotyped depictions of older people as frail and incompetent, according to Harvard Business Review. -
5 recently launched healthcare marketing campaigns
Below are five marketing campaigns launched in the past 30 days to combat health misinformation, encourage proactive health screenings, facilitate organ donations and more. -
Marketing to Gen Z: How to avoid the 'cringe factor'
Described as comprising "digital natives," Generation Z — roughly defined as those born between the late 90s through early 2010s — is presenting a new challenge to marketers: avoiding "cringe" in ad campaigns, according to MIT Sloan Management Review. -
Olympian encourages women to get early screenings in Ascension's latest campaign
Seven-time Olympic medalist Shannon Miller shares her journey through cancer diagnosis, treatment and recovery in St. Louis-based Ascension's most recent marketing campaign. -
Biogen vs. Alzheimer’s Association: Inside Aduhelm's marketing battle
If a Google user searches "Aduhelm," the first two results they see are ads. One advertises Biogen's landing page for the much-debated Alzheimer's disease treatment, and the other is a call to lower the drug's price from the country's largest Alzheimer’s advocacy group, the Alzheimer’s Association. -
83% of patients trust their PCP for credible info — what about other healthcare institutions?
As healthcare marketers continue to disseminate credible information on the dangers of COVID-19 and why people should get vaccinated, it's important they know which healthcare providers and institutions Americans trust. -
Here's what marketers at 9 companies are getting paid
The average marketing salary in the United States is $73,000. Here's where top tech companies fall on that pay scale, according to a July 16 Insider report.
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