Patients who have contracted COVID-19 after refusing to get vaccinated against the disease are sharing their regrets on social media, as well as being featured in vaccination campaigns created by hospitals and health departments, The Washington Post reported Aug. 12.

A pediatric ophthalmic technician at Grand Rapids, Mich.-based Spectrum Health's Helen Devos Children's Hospital, also in Grand Rapids, has gone viral on the video-sharing app TikTok after pushing back on her hospital's COVID-19 vaccine mandate, according to an Aug. 12 Holland Sentinel report.

Below are 11 hospitals that have announced name changes or other rebranding efforts since June 24. 

Heather Geisler, executive vice president and chief marketing communications and experience officer at Henry Ford Health System in Detroit, joined the podcast to talk about big trends in consumerism and tips for executing great campaigns.

Memphis, Tenn.-based St. Jude Children's Research Hospital raised $2 billion in donations in the 2021 fiscal year, a record for an independent charity in a year when donors had an unending number of causes to put their money toward, Time Magazine reported Aug. 10. 

Painting the narrative that unvaccinated Americans are prolonging the COVID-19 pandemic may be ineffective. Instead, framing the narrative that vaccinated Americans are doing a great service to their country may be more incentivizing, according to an Aug. 8 USA Today report.

Health misinformation was a problem before the pandemic. However, the pandemic rapidly accelerated its spread and increased its effect on Americans' personal and public health decisions, causing the issue to become a top concern among healthcare providers, media platforms and federal officials.

Red Ventures, a digital brand portfolio, has purchased provider search platform Healthgrades.com from Mercury Healthcare, the companies announced Aug. 4. 

With the surge in new COVID-19 cases and spread of the delta coronavirus variant, some marketers are advising companies to pull back their more optimistic ad campaigns, The Wall Street Journal reported Aug. 3. 

Baby boomers are an essential demographic healthcare marketers must know how to reach, but not all marketers have kept up with the changes to this generation's needs, preferences and consumer behavior that have transpired since the pandemic began.

NYC Health + Hospitals is renaming its Brooklyn campus undergoing renovations after the Supreme Court Justice Ruth Bader Ginsburg.

Young people have the lowest COVID-19 vaccination rates of any eligible age group in the U.S. The White House is tackling the issue by paying social media influencers, particularly those who post on TikTok, to encourage their audiences to get their shots, The New York Times reported Aug. 1.

The Federation of State Medical Boards warned July 29 that physicians and other healthcare professionals could be at risk of losing their medical licenses if they spread COVID-19 vaccine misinformation on social media, online and in the media. 

Throughout the pandemic, Americans have cycled through three main emotions in response to COVID-19: refusal, anger and acceptance. 

Marketing budgets decreased during the COVID-19 pandemic, but marketing executives are not seeing the recovery they expected, according to a July 14 report from Gartner.

While it is true that most of the country's current COVID-19 cases and hospitalizations are among unvaccinated people, it is becoming increasingly common for unvaccinated Americans to be demonized by some media outlets and public officials.

Altamonte Springs, Fla.-based AdventHealth and Florida's Flagler County school district signed an exclusive agreement July 20 that gives the health system blanket access to marketing in the district's schools, according to a July 1 FlaglerLive report.

Now that the U.S. economy has largely "opened up" and Americans' day-to-day lives are getting closer to normal, it can be tricky for hospitals to communicate their masking policies and safety protocols to visitors.

Healthcare marketers often must craft messages targeting older audiences, so it's important they avoid stereotyped depictions of older people as frail and incompetent, according to Harvard Business Review.

Below are five marketing campaigns launched in the past 30 days to combat health misinformation, encourage proactive health screenings, facilitate organ donations and more.