Hospital marketing executives can choose from a wide range of digital tools to help them better engage with their audiences, but not all can decipher what's essential versus what's superfluous. Below, six hospital marketing executives explain which tools they think every healthcare marketer should know how to use.

In August, Jacksonville, Fla.-based Nemours Children's Health dropped "System" from its name. On Sept. 15, the health system officially launched its new brand. Here are three things to know:

Wellness influencers — those who have garnered large social media followings by posting about natural remedies and new age spirituality — have contributed significantly to the country's health misinformation crisis, The Washington Post reported Sept. 12.

One of the most common reasons Americans cite for not getting vaccinated against COVID-19 is that they're naturally protected by their past infection. When encouraging people who have this belief to get vaccinated, healthcare professionals should explain hybrid immunity and point to studies.

The Rockford, Ill.-based system formerly known as SwedishAmerican Health System has rebranded as UW Health, local NBC affiliate WREX reported Sept. 9.

Statewide COVID-19 vaccine incentives have not influenced daily vaccination rates, according to a study published in the Social Science Research Network by researchers from the University of Pennsylvania in Philadelphia.

Misinformation about the safety of COVID-19 vaccines has caused many Americans to be skeptical about getting inoculated. Below, Becker's compiled three of the biggest rumors surrounding vaccines and their origins.

Emojis could help some patients better communicate their symptoms, concerns and other clinically relevant information, according to a study published Sept. 7 in JAMA.

The American Board of Family Medicine, American Board of Internal Medicine and American Board of Pediatrics on Sept. 9 issued a statement supporting the Federation of State Medical Boards' recent warning that physicians could lose their medical licenses over posting vaccine misinformation online. 

While hospitals and health systems have improved their basic consumer-centric capabilities since 2019, they are not yet fully committing to the digital and consumer-centered transformation needed to meet consumers' care expectations, according to a recent Kaufman Hall report. 

Below are seven hospitals that have announced name changes or other rebranding efforts since Aug. 11. 

Hospital leaders may be using one of these 13 words incorrectly, according to a Sept. 6 report by CNBC contributors.

Misinformation on Facebook received six times the number of likes, shares and interactions on the platform than factual news organizations, according to a study by New York City-based New York University and the Université Grenoble Alpes in France, The Washington Post reported Sept. 3.

Not all unvaccinated Americans' opinions about COVID-19 vaccines are firmly anti-vaccine, as many people are still on the fence, according to a Sept. 1 CNET report. Understanding and addressing this populations' concerns in a compassionate manner could be key to raising vaccination rates.

Vaccine Talk, a private Facebook group where pro-vaccine and vaccine-hesitant people have evidence-based discussions, is a rare example of civil and productive online discourse between groups who have differing views on COVID-19 vaccines, according to an Aug. 24 Washington Post report.

Apple is launching new privacy updates for its mail app this fall, which will change advertisers and publishers' ability to see whether consumers open their emails. 

Healthcare communication professionals have been scrambling to debunk misinformation throughout the pandemic. However, creating awareness of the tropes shared among most conspiracy theories and misinformation campaigns could be a more effective approach, Wired reported Aug. 28.

Communication professionals understand the importance of using the right words — as well as the backlash or business loss that can ensue after using the wrong ones. Here, three hospital marketing executives share advice on what language to use and avoid in healthcare marketing campaigns.

Tulsa, Okla.-based Hillcrest Hospital published a video Aug. 25 to show viewers the difficult hospital journey an unvaccinated COVID-19 patient goes through, according to an Aug. 26 KHRJ 2 News report.

Generation Z — those born between 1997 and 2012 — are not only changing the way we work, they're pushing healthcare to adapt to new digital technologies and methods of patient engagement.