The FDA in May expanded Pfizer's emergency use authorization to include people ages 12 and older, and the drugmaker said it hopes to apply for its COVID-19 vaccine's approval to be used in children between ages 5 and 11 in September.
Below are four things healthcare marketers should know about parents' attitudes on vaccinating their children against COVID-19, according to a report released July 7 by nonprofit United States of Care.
- Parents view family physicians as the most credible sources of information on pediatric COVID-19 vaccination, and 83 percent of parents trust the vaccination advice provided by their child's pediatrician.
- Seventy-one percent of parents would get their child vaccinated if it meant speeding the return to in-person schooling without COVID-19 restrictions.
- When asked to weigh the risks of vaccinating their child against COVID-19 against the potential benefits, 53 percent of parents said the reward of protection outweighs the risks, and 47 percent of parents said the risks outweighs the potential benefits.
- Among parents who are vaccinated against COVID-19, 46 percent said they would get their child under the age of 12 vaccinated as soon as a vaccine is authorized. Among parents who are not vaccinated against COVID-19, 42 percent said they would not vaccinate their child under the age of 12.