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Sports partnerships a 'differentiator' for AdventHealth
Sports sponsorships have been a "differentiator" for Altamonte Springs, Fla.-based AdventHealth, leading the health system to seek out female athletes as spokespeople, Sports Business Journal reported. -
St. Luke's hospitals rebrand after Aspirus merger
Duluth, Minn.-based St. Luke's and Lake View Hospital in Two Harbors, Minn., have rebranded as Aspirus St. Luke's Hospital and Aspirus Lakeview Hospital. -
Mayo Clinic's union talking points leaked on social media
Rochester, Minn.-based Mayo Clinic's internal talking points on unions were leaked on social media as some employees move to unionize, the Rochester Post-Bulletin reported. -
Northwell takes a page out of Marvel's book
In an extremely competitive healthcare market, organizations are seeking to connect with their consumers in engaging and relevant ways. That drove Northwell Health to draw inspiration from Disney. -
CommonSpirit inks naming rights to Broncos facility
The Denver Broncos training facility has been renamed to reflect Chicago-based CommonSpirit's brand. -
Mayo Clinic apologizes over conference speaker
Rochester, Minn.-based Mayo Clinic apologized over the inclusion of a speaker at a recent conference who has made critical comments about the transgender community, KTTC reported. -
Employees call on health system to respond to Gaza conflict
Advocate Health employees protested the health system's response to the conflict in Gaza, the Chicago Sun-Times reported. -
Banner Health receives $1M gift from MLB team
Phoenix-based Banner Health Foundation has received a $1 million gift from professional baseball team the Arizona Diamondbacks. -
30 most trusted health system brands
Rochester, Minn.-based Mayo Clinic is the most trusted health system brand in 2024, according to a May 14 report from branding agency Monigle. -
How a $2.6B health system selected its new name
Emplify Health, a $2.6 billion health system based in Wisconsin, got its new name after searching the most popular words from staff and community member suggestions, executives told Becker's. -
Intermountain Health inks deal with professional rugby team
Salt Lake City-based Intermountain Health has re-upped its deal with a professional rugby team whose jerseys feature the health system's name. -
Novant Health, Michael Jordan team up to expand care access
Winston-Salem, N.C.-based Novant Health partnered with former professional basketball player Michael Jordan to open a new medical clinic. -
U of I Health Care rolls out new branding
Iowa City-based University of Iowa Health Care has rolled out the first phase of its rebranding initiative. -
Bellin and Gundersen Health System to rebrand as Emplify Health
La Crosse, Wis.-based Bellin and Gundersen Health System is getting a new name and brand. -
Henry Ford Health huddles up with Detroit Lions in new ad
Detroit-based Henry Ford Health's new ad is narrated by Detroit Lions coach Dan Campbell. -
8 health system finalists for digital marketing awards
Eight health systems were named finalists for PR Daily's 2024 Social Media & Digital Awards. -
Inside NCH Healthcare System's rebrand
The rebranding initiative for Naples, Fla.-based NCH Healthcare System, which recently changed its name to NCH, will roll out in a "phased approach" over the next 18 months, GulfShore Business reported April 22. -
UC Davis Health, Amazon fight health misinformation with AI
Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation. -
Health systems undergoing rebrands
In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors. -
96% of hospitals share website data: Study
Ninety-six percent of non-federal acute care hospitals' websites share user data with third-parties, an April 11 study published in JAMA Network Open found.
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