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UPMC Hamot renames pediatric unit
Erie, Pa.-based UPMC Hamot has renamed its nine-bed pediatric unit to UPMC Children's at UPMC Hamot. -
LA Kings, Children's Hospital of Los Angeles expand partnership
The NHL's Los Angeles Kings extended its partnership with Children's Hospital of Los Angeles and announced a new donation of $1 million to the hospital. -
'Six-dimensional chess': Hospitals' statements on Israel show delicate nature of responding to tragedies
Some hospitals and health systems are being criticized for what they did — or didn't say — about the conflict between Israel and Hamas, the Boston Globe reported. -
Georgia medical center promotes marketing leader
Erika Bennett has been named director of marketing and brand experience of South Georgia Medical Center, based in Valdosta. -
Adventist Health gets stadium naming rights
Roseville, Calif.-based Adventist Health has acquired the naming rights to a stadium that is home to an NBA G League team. -
Accenture acquires healthcare marketing firm
Accenture, an IT services and consulting firm, agreed to acquire ConcentricLife, a healthcare marketing firm specializing in life sciences. -
UCI Health acquires oncology practices
Orange County, Calif.-based UCI Health has acquired radiation oncology centers in Orange County that were previously owned by GenesisCare, which filed for Chapter 11 bankruptcy. -
VillageMD's new ad aims to shatter healthcare marketing norms
VillageMD is running an ad titled "FACTORY," which differs from the traditional norms of typical healthcare marketing, Ellen Donahue-Dalton, chief marketing officer of the company, told MM+M. -
WebMD partners with privacy platform on hospital marketing compliance
WebMD Ignite, a division of WebMD, is partnering with healthcare privacy platform Freshpaint to help hospitals remain compliant with privacy regulations in their marketing. -
Rhode Island system could rebrand as 'Brown Health'
Providence, R.I.-based Lifespan Health and Brown University are proceeding with plans to expand their partnership and potentially change the name of the state's largest hospital operator to "Brown Health," local news outlet WPRI reported Oct. 23. -
How much health systems pay for MLS naming rights
Of all the professional U.S. sports leagues, hospitals and health system sponsorships feature most prominent in Major League Soccer. -
NHL player donates more than $300K to Florida hospital
Aleksander Barkov, who plays for the NHL's Florida Panthers, has donated more than $300,000 to Hollywood, Fla.-based Joe DiMaggio Children's Hospital, NHL.com reported. -
Amazon's One Medical rebrands senior centers
After acquiring Iora Health in 2021, Amazon's One Medical has introduced a rebranding initiative for the senior care clinics. -
10 largest health systems ranked by followers on X
Despite being the fourth largest health system in the country, CommonSpirit has the most X, formerly known as Twitter, followers among the 10 largest health systems. -
Novant Health inks 10-year NBA naming rights deal
Winston-Salem, N.C.-based Novant Health has extended its naming rights partnership with the NBA's Charlotte Hornets for another 10 years. -
Johns Hopkins All Children's begins defense in $220M lawsuit trial
Defense attorneys for St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital have begun presenting their side in the $220 million lawsuit case that was brought to light in the Netflix documentary "Take Care of Maya," Fox 13 News reported Oct. 17. -
Abortion info hard to find on hospital websites: Study
An Oct. 16 study published in the Annals of Internal Medicine reveals that many hospitals either exclude or conceal details regarding abortion services on their websites. -
2 health systems win MM+M marketing awards
Two health systems were honored at the 2023 Medical Media & Marketing Awards for accomplishments in healthcare marketing. -
4 healthcare brands that matter, per FastCompany
FastCompany included a hospital, a behavioral health company, a nutrition company and a foundation that provides care to older adults among its 165 brands that matter in 2023. -
Cleveland Clinic, TikTok partner on search
Cleveland Clinic is partnering with TikTok to give the social media platform users' access to accurate mental health information.
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