Darlington, Wis.-based Memorial Hospital of Lafayette County is undergoing a rebrand, which will give the hospital a new name and an updated logo. 

A family that donated to the construction of an Ohio hospital is suing the health system for allegedly failing to honor a naming rights deal.

Salt Lake City-based Intermountain Health has inked a deal to have its name on the jerseys of two professional soccer teams

A local school band and a dog were among the stars of health system Super Bowl commercials that aired during the big game Feb. 11.

Rapper Jelly Roll, country music artist Lainey Wilson and singer-songwriter Valerie June took aim at healthcare price transparency during the Super Bowl, MM+M reported Feb. 9. 

New York City-based NYU Langone Health suspended two physicians last year for social media comments about the Israel-Hamas war. Since then, their career paths have gone in two vastly different directions, The New York Times reported.

Macon, Ga.-based Atrium Health Navicent is investing $1.5 million for the naming rights to a new outdoor concert venue.

Health system marketing leaders will be concentrating on such trends as employee engagement and mapping research in 2024, according to branding agency Monigle.

Mercy Iowa City (Iowa) officially transitioned to the University of Iowa Health Care brand, ABC affiliate KCRG reported Jan. 31. 

A new St. Louis-based hospital is sparking controversy after bearing the name of a prominent St. Louis lawyer and equal rights advocate, NBC affiliate KSD reported Jan. 25.

It's not just Taylor Swift getting camera time during Kansas City Chiefs playoff games.

Health system names have been showing up on MLB jerseys and NHL helmets, but never before has one adorned the name of a stadium in one of the Big Four sports leagues. That could soon change.

Erin Condon, interim Chief of Marketing of the Pharmacy and Consumer Wellness division at CVS, has accepted the position on a permanent basis.

Hillsboro (Ill.) Area Hospital has rebranded itself as Hillsboro Health to support facility modernization and service expansion. 

The case of Maya Kowalski, whose family won a $261 million judgment against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital, has captivated healthcare industry observers and Netflix viewers alike.

Generative artificial intelligence remains top of mind for health system marketing chiefs heading into 2024.

Wisconsin congressional delegates are pushing a bill to rename the Department of Veterans Affairs Medical Center in Tomah, Wis., after Jason Simcakoski.

NYC Health + Hospitals, the city's safety net healthcare system, is launching a podcast to deepen connections and communication with patients, providers, experts and healthcare leaders, it announced Jan. 10.

The Greater New York Hospital Association and 1199SEIU United Healthcare Workers East are spending millions of dollars on a campaign to advocate for higher Medicaid reimbursement rates, according to a report from the Times Union.

Three health systems in South Dakota contributed more than $160,000 to emphasize the state's shortage of nurses in the governor's nationwide workforce recruitment advertising campaign, thedakotascout.com reported Jan. 4.