Sacramento, Calif.-based UC Davis Health and Amazon are using generative artificial intelligence to counter health misinformation.

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Ninety-six percent of non-federal acute care hospitals' websites share user data with third-parties, an April 11 study published in JAMA Network Open found. 

Marketing agency Hennessey Digital ranked the 10 best universities and colleges to attend for a career in marketing.

A health system removed a Facebook post about the importance of hospitals on the same day it closed two of them, UpNorthNews reported.

Health system names adorn the front of the jerseys of nearly half the teams in the National Women's Soccer League. But how much are these deals worth?

Lansing, Mich.-based Sparrow Health System has officially transitioned to University of Michigan Health-Sparrow.

A former NYU Langone Health leader said he has become "radioactive" after the health system fired him for violating its social media policy.

MLB's Oakland Athletics will play their home games in a stadium named after a health system starting next year, the team said April 4.

As some health systems continue to lose money, marketing teams have to work harder with less dollars, Ramon Soto, chief marketing officer of Northwell Health said on an MM+M podcast.  

A California health system's $10 million stadium naming rights deal is under scrutiny at the same time its executive compensation is being questioned, the Fresno (Calif.) Bee reported.

Jacksonville, Fla.-based Nemours Children's Health has inked a six-year sponsorship deal with MLB's Philadelphia Phillies.

Renton, Wash.-based Providence has begun implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children's Hospital, The Spokesman Review reported March 26.

Cleveland Clinic will open a new facility that will serve as a performance center for the Cleveland Cavaliers. 

Mark Cuban, Travis Kelce and Elon Musk are among the top 25 healthcare marketing influencers for 2024, according to MM+M.

Charlotte, N.C.-based Atrium Health has rebranded its children's hospitals under a common name.

A Florida health system will pay $5.4 million over 10 years to have its name on a local amphitheater.

Portland-based MaineHealth is rolling out a unified identity for its hospitals and other entities across the health system.

Northwell Health's marketing leader called trademark infringement allegations from NYU Langone Health "absurd" and a "waste of time" after a judge dismissed the complaint March 1.

Munster, Ind.-based Community Healthcare System is changing its name to Powers Health effective July 1.