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Tennessee honors Tuskegee airman by renaming VA hospital
The Memphis (Tenn.) VA hospital has been renamed to the Lt. Col. Luke Weathers, Jr. VA Medical Center, according to a July 23 report from ABC24. -
Why health systems are spending billions to expand their brands in Irvine
Irvine, Calif., could become the breeding ground for the nation's next big healthcare brands as large health systems such as Newport Beach, Calif.-based Hoag are spending billions to expand in the area, The Orange County Register reported July 23. -
California hospitals to rebrand
Three acute care hospitals — Modesto, Calif.-based Doctors Medical Center, Turlock, Calif.-based Emanuel Medical Center and Doctors Hospital of Manteca (Calif.) — are rebranding under a new name, Central Valley Doctors Health System. -
How the 'sea of sameness' affects healthcare marketing
The "sea of sameness" concept, which refers to when healthcare marketing and advertising looks similar across entities, has been causing friction among hospitals and health systems working to stand out to their patient communities. -
Norton Healthcare's new ad campaign celebrates its diverse community with a 'love letter to Louisville'
Louisville, Ky.-based Norton Healthcare launched the "Look for the N" campaign comprising a series of TV ads meant to spotlight the various neighborhoods, backgrounds and cultures that act as the foundation of the greater Louisville area. -
The meaning of HCA Healthcare's logo
Unlike many other health systems, Nashville, Tenn.-based HCA Healthcare hasn't changed its logo much over the years, but it has different emblems for specific geographic regions, branding agency Fabrik reported. -
CVS Health marketing chief exits for GM
CVS Health's chief marketing officer, Norm de Greve, is leaving the company for a role at General Motors. -
California children's hospital partners with soccer star Alex Morgan
Alex Morgan, forward for the U.S. Women's National Team, will serve as an ambassador for Rady Children's Hospital-San Diego and will dedicate funds to support comprehensive care at the hospital. -
Why Mayo, Cleveland Clinic + Mount Sinai joined Threads
Health systems that have signed up for Threads, the new Twitter competitor from Instagram, told Becker's they were excited to have a new way to reach consumers and are pleased with the early results. -
10 most empowering health system brands
Atlanta-based Emory Healthcare leads the way in a list of the most empowering health system brands, according to a study by Monigle. -
US News to add patient safety software to hospital rankings
U.S. News & World Report will incorporate software from 3M Health Information Systems into its "2023-2024 Best Hospitals Specialty" rankings to incorporate insights on patient safety outcomes for common outpatient surgeries. -
Why hospital rankings like US News probably aren't going away
While some health systems have soured on rankings systems such as U.S. News & World Report, many patients still rely on them for finding healthcare, USA Today reported July 12. -
How OSF is streamlining its digital marketing strategy
Peoria, Ill.-based OSF HealthCare is piloting a partnership with digital healthcare marketing company Abundant Healthcare Acquisition to use two of its software tools to aid patients seeking care. -
How marketing, digital health have blurred, according to Ardent's consumer chief
As chief consumer officer for Nashville, Tenn.-based Ardent Health Services, Reed Smith is also in charge of marketing. Just don't call it that. -
Healthcare organizations undergoing rebrands
Three hospitals and health systems that have announced name changes or other rebranding efforts since June 23: -
5 problems and 5 solutions: How health systems are staying agile in the changing marketing landscape
Hospital and health system chief marketing officers told Becker's that to keep up with the changing landscape of the healthcare industry, marketing and communication leaders must take the lead in raising awareness to specific needs and challenges and drive strategic direction to address them effectively. -
19 health systems on Threads, Meta's new Twitter competitor
As hospitals and health systems are ever-present on social media, some have already made the jump to the newest platform, Threads, a Twitter competitor from Facebook and Instagram parent company Meta Platforms. -
Georgia medical center rebrands
Thomasville, Ga.-based Archbold Medical Center is rebranding its network of four hospitals and 13 physician practices to unify its healthcare locations. -
Johns Hopkins HealthCare gets new name
The payer arm of Baltimore-based Johns Hopkins Medicine has rebranded. -
CommonSpirit Health taps generative AI for marketing
The marketing department at Chicago-based CommonSpirit Health has begun exploring the use of generative artificial intelligence to draft content, create images and personalize the communications experience for patients.
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