Pediatric patients from Morgantown, Va.-based WVU Medicine helped make designs on a car in a NASCAR-affiliated race.

A Kansas health system has a new name. Here are five things to know.

Kerry Heinrich, president and CEO of Roseville, Calif.-based Adventist Health, appeared on Dr. Drew's TV show, "Health Uncensored."

Dixon, Ill.-based Katherine Shaw Bethea Hospital is undergoing a rebrand as part of its merger with Peoria, Ill.-based OSF HealthCare, WIFR reported Sept. 25. 

Chicago-based Cook County Health has unveiled a new logo as part of a brand redesign.

A labor union is launching a six-figure media campaign against New York City-based NewYork-Presbyterian, accusing the health system of charging exorbitant prices, City & State New York reported Sept. 19.

Terre Haute, Ind.-based Union Health has inked a three-year athletics sponsorship deal with Terre Haute-based Indiana State University.

Jacksonville, Fla.-based Nemours Children's Health has inked a three-year sponsorship deal with the NFL's Jacksonville Jaguars.

A judge dismissed a trademark infringement lawsuit against a St. Louis hospital, allowing the facility to keep its name.

A Pittsburgh-based Allegheny Health Network hospital will be featured in the medical drama "The Pitt" on the streaming platform Max.

As the word "hospital" has largely disappeared from its own industry, a stronghold for the term remains.

As the WNBA grows in popularity, with ratings up this season in the women's basketball league, their health system sponsors have benefited from the increased eyeballs on the sport.

Detroit-based Henry Ford Health and Ascension Michigan's proposed joint venture is set to bear the Henry Ford name, Fox 2 reported Sept. 5. 

An Idaho hospital plans to host focus groups after a Facebook post received a flood of negative comments about its emergency care.

Philadelphia-based Jefferson Health will adorn the practice jerseys of the NFL's Philadelphia Eagles, Sports Business Journal reported.

Orlando-based University of Central Florida has united all of its clinical faculty and locations under the UCF Health brand.

St. Luke's Hospital in Columbus, N.C., will be rebranded under the AdventHealth name following the Altamonte Springs, Fla.-based health system's takeover of its management, Asheville Citizen Times reported Aug. 27.

As marketing leaders at Salt Lake City-based Intermountain Health know well, Google ratings are the "front door" for consumers in many industries — healthcare included.

Here are four hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20:

Montefiore Health System aired an ad during the Olympics that tied the games to its Bronx, N.Y., home base, according to Adweek.