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CommonSpirit name to adorn hospitals for 1st time
The name of Chicago-based CommonSpirit Health will adorn its hospitals for the first time, the Gazette in Colorado Springs, Colo., reported. -
HCA donates $500K to American Red Cross
Nashville, Tenn.-based HCA Healthcare donated $500,000 to the American Red Cross' Annual Disaster Giving Program. -
CommonSpirit to get NFL team naming rights
Chicago-based CommonSpirit Health will get the naming rights to be the official healthcare partner of the NFL's Denver Broncos, the Colorado Sun reported. -
Northwell aims to 'raise communities' in new campaign
New Hyde Park, N.Y.-based Northwell Health launched a new marketing campaign, dubbed Raising Health, that aims to showcase the health system's advancements in clinical innovation, Medical Marketing and Media reported Aug. 21. -
4 Intermountain hospitals get new name
Eight of Intermountain Health's hospitals and 40 of its clinics are rolling out new dark blue signage with coral and fuchsia logos as part of a merger with Broomfield, Colo.-based SCL Health. -
New York hospital rebrands — its street
A New York hospital now has its own street. -
Mount Sinai, US Open expand partnership
Mount Sinai Health System has renewed its partnership with the United States Tennis Association through 2026. -
YouTube partners with Mayo Clinic to crack down on cancer misinformation
YouTube is removing cancer treatment misinformation, "such as content that promotes cancer treatments proven to be harmful or ineffective, or content that discourages viewers from seeking professional medical treatment." -
Meet the chief marketing officers of US News' top 22 hospitals
The chief marketing officers at U.S. News & World Report's 2023-24 Honor Roll hospitals come from a variety of backgrounds, including a former Coca-Cola executive, an ex-TV reporter, and a one-time manager for country star Billy Ray Cyrus. -
Health systems appointing new marketing chiefs
Here are three hospitals and health systems appointing new chief marketing officers to their teams, as reported by Becker's since June 20: -
Northwell files motion to dismiss NYU Langone's advertising suit
New Hyde Park, N.Y.-based Northwell Health has filed a motion to dismiss a lawsuit from NYU Langone Health that alleges the health system used a similar shade of purple in its advertising campaign. -
VillageMD's new ad compares healthcare system to a 'factory'
VillageMD launched the "New Way to Well" campaign, which aims to portray its Village Medical clinics' holistic way of providing care as a contrast to the mainstream healthcare industry that "can feel like a factory," according to an Aug 7 report from MM+M. -
Ohio health system's marketing strategy? Fight back
An Ohio health system is publicly fighting back about what it says is misinformation about it being posted on social media and reported in the news. -
North Carolina hospital rebrands to reflect UNC affiliation
Boone, N.C.-based Appalachian Regional Healthcare System has changed its name to UNC Health Appalachian, effective July 27, The Avery Journal Times reported Aug. 4. -
How Orlando Health responds to patients' social media posts 24/7
Orlando (Fla.) Health responds to patient complaints — and compliments — on social media in real time, its marketing chief told Becker's. -
Tennessee hospital defers marketing contracts after controversy
The board of Nashville (Tenn.) General Hospital has deferred a vote on new marketing contracts after a controversy over bidding and the company's owner, Tennessee Lookout reported. -
Texas hospital rebrands
Kingwood (Texas) Emergency Hospital has changed its name to Elite Hospital Kingwood, Community Impact reported Aug. 1. -
10 most improved health system brands
Florence, S.C.-based McLeod Health is the most improved health system brand, according to marketing agency Monigle. -
Why UAB Medicine, Memorial Healthcare + OhioHealth were named empowering healthcare brands
Health systems that were named among the most empowering brands in healthcare told Becker's they are "laser-focused" on putting patients first and personalizing their care. -
10 most personalized healthcare brands
Three health systems ranked among the 10 most personalized healthcare brands, according to a study by Monigle.
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