New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City's Carnegie Hall.

Two members of Cleveland Clinic's care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two will.

Kansas City-based University of Kansas Health System has entered into a partnership with a professional women's soccer team, the Kansas City Current, and will get naming rights for its training center. 

Springfield, Ill.-based Hospital Sisters Health System is donating 200 beds to hospitals in Tanzania, Nigeria and Lebanon, local news outlet WCIA reported Nov. 29.

In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB's Minnesota Twins.

Renton, Wash.-based Providence has the most YouTube subscribers of the 10 largest health systems in the country.

A West Virginia hospital is rebutting social media claims that employees walked out en masse, WTOV reported Nov. 20.

Here are five hospitals and health systems that have appointed new chief marketing officers, as reported by Becker's since Jan. 9:

In the intersection of healthcare and politics, a complex and increasingly prevalent phenomenon is emerging — hospitals and health systems taking disciplinary actions, including terminations and reprimands, against employees due to their stances on political issues. 

Baltimore-based Johns Hopkins Medicine has placed a physician on leave for anti-Palestinian social media posts, WMAR reported.

Eugene Woods, CEO of Charlotte, N.C.-based Advocate Health, has authored a book detailing the behind-the-scenes workings of running one of America's largest health systems.

A New York health system held a press conference to address what it called "rumors, misinformation and lies" being spread on social media that is scaring away patients, the Utica (N.Y.) Observer-Dispatch reported.

Tampa (Fla.) General Hospital received a $5 million donation from TGH board member Blake Casper. 

In the latter part of 2021, the financial challenges at VCU Health System were pronounced, causing the organization to eliminate unnecessary costs in order to reverse its financial situation, Richmond Times-Dispatch reported Nov. 13. 

A jury awarded an additional $50 million to a family that sued a Johns Hopkins children's hospital in a case made famous by a Netflix documentary, bringing the total damages to $261 million, the Tampa Bay Times reported Nov. 10.

A jury ruled that St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital must pay a family $211 million in a case made famous by a Netflix documentary, the Tampa Bay Times reported Nov. 9.

Three health systems are searching for marketing talent that pays above $90,000 per year or more than $30 per hour.

A six-person jury went on a recess Nov. 9 without reaching a verdict in the Johns Hopkins All Children's Hospital $220 million lawsuit case that was made famous by a Netflix documentary, CBS affiliate WTSP reported.

A jury will soon decide whether Johns Hopkins All Children's Hospital is responsible for $220 million in damages in a case made famous by a Netflix documentary.