Filming a documentary was never on the radar of behavioral health leaders at New York City-based Northwell Health. But when approached with the idea, Laura Braider, PhD, clinical psychologist and associate vice president of behavioral health at the health system, said leaders saw it as an opportunity to break down the stigma that still surrounds inpatient mental healthcare. 

Peoria, Ill.-based OSF Healthcare is investigating a social media post by an employee who allegedly made comments on the assassination attempt on former President Donald Trump, WMBD reported July 15. 

Health systems are increasingly turning to innovative marketing strategies by making appearances in television shows and documentaries, aiming to connect with patients in more dynamic and engaging ways.

A gift from Mark and Shelly Saltzman will rename Cleveland Clinic's Mentor Hospital building and create a new leadership position at the organization. 

"Yes, chef" mixed with "Yes, chief" for three days as the makers of "The Bear" filmed scenes in an Illinois hospital's waiting area, parking lot and a patient room fitted as a labor and delivery suite. 

Fairfax, Va.-based Inova Children's has unveiled a new logo designed to align with the parent brand introduced by Inova Health in October.

Roseville, Calif.-based Adventist Health plans to pay $100,000 annually for five years for the naming rights to a local amphitheater, the Sun-Gazette reported.

Marketing and communications would feel the brunt of layoffs proposed at Portland-based Oregon Health & Science University.

Health system marketing chiefs have been increasingly adding "experience" to their titles, reflecting a shift in healthcare toward a more consumer-friendly approach prevalent in other industries.

KFF Health News' latest investigation into surprise medical bills poses an intriguing question for the industry: Should freestanding emergency departments be able to use "urgent care" in their names? 

An Oklahoma hospital has dropped the name of a long-ago donor in favor of the name of the town where it's located, the Enid (Okla.) News & Eagle reported.

New Hyde Park, N.Y.-based Northwell Health is at the center of an HBO documentary set to air June 25.

Rochester, Minn.-based Mayo Clinic is launching a new podcast in partnership with a public radio network.

In a move designed to bolster healthcare, medical education and biomedical research, Lifespan Health and Brown University, both based in Providence, R.I., finalized their expanded affiliation agreements. 

Houston-based University of Texas MD Anderson Cancer Center has agreed to participate in the World Trade Center Health Program following pressure from a patient advocacy group.

IU Health entered a partnership with USA Swimming.

In the just-released Humanizing Brand Experience Vol. 7 report from Monigle, healthcare leaders gain access to a groundbreaking study that redefines the way we understand and deliver human-centric experiences. Informed by 26,000 consumers, this report deep dives into the key drivers of consumer choice and advocacy in healthcare, ranking more than 200 healthcare brands on the attributes most important to consumers.

University of Miami Health System bought the naming rights to a Miami transit station for $2.9 million over 20 years, Miami Today reported.

A former Trinity Health hospital could be named after Terri Schiavo, a Florida woman whose story of being in a persistent vegetative state for 15 years captivated the nation in the early 2000s, the Detroit Free Press reported.

A Florida health system CEO responded to what he called a "distorted story" being spread on social media over his organization's treatment of a patient.