Deploying artificial intelligence and boosting patient experience will be major focuses of health system marketing leaders in 2024.

Sacramento, Calif.-based Sutter Health will sponsor a new professional soccer team in what will reportedly be the biggest such deal in the league's history.

The world's most popular search engine can serve as a powerful reflection of our collective health concerns. 

The creation of a new governance framework for Peoria, Ill.-based OSF HealthCare will involve a collaborative effort between the Catholic Diocese of Peoria and the Sisters of the Third Order of Saint Francis.

Rochester, Minn.-based Mayo Clinic started a YouTube channel 17 years ago to deliver expert insights to patients grappling with questions about health conditions. Recently, the channel surpassed 1 million subscribers. 

New Hyde Park, N.Y.-based Northwell Health is launching an ad campaign featuring Northwell patients who have lived 100 years or more.

A donation will rename Tampa (Fla.) General's children's hospital to Muma Children's Hospital at TGH. 

Lebanon, N.H.-based Dartmouth Health gave an additional $2 million to the Community Loan Fund, an organization that provides financing and education to help residents of manufactured-home communities run their parks.

Iowa City-based University of Iowa Health Care is rolling out a rebranding campaign that will give its facilities new names and a new logo. 

Health systems in Colorado, New York and Washington are seeking to fill marketing-related roles.

Valhalla, N.Y.-based Westchester Medical Center Health Network and New York Gov. Kathy Hochul are going head to head about the utilization of taxpayer funds from the state to subsidize healthcare, lohud.com reported Dec. 13. 

Healthcare organizations are projected to spend more than $12 billion in 2024 on local advertising, with hospitals to be among the top spenders, according to a Dec. 8 survey from SalesFuel and BIA Advisory Services.

After the $261 million verdict against Johns Hopkins All Children's Hospital, health system public relations departments have a new concern: unwillingly becoming the subject of a streaming service documentary.

Visitors to the hospital on the north end of Aurora, Ill., the state's second-largest city, are greeted by a big green-and-blue sign welcoming them to Amita Health Mercy Medical Center.

Marketing leaders told Becker's that strong relationships with CEOs and explaining the business value of what they do are crucial to a successful health system.

As hospital and health system mergers and acquisitions have seen a substantial resurgence in 2023, organizations have begun rebranding initiatives in order to embrace new identities to match their affiliated partners.  

Evanston, Ill.-based NorthShore – Edward-Elmhurst Health has a new name.

New Hyde Park, N.Y.-based Northwell Health inked a three-year sponsorship deal with New York City's Carnegie Hall.

Two members of Cleveland Clinic's care team — Kid and Trotter, high-trained therapy golden retrievers — will soon be making appearances at its facilities in Florida, Canada, London and Abu Dhabi. Or, at least, stuffed animal replicas of the two will.

Kansas City-based University of Kansas Health System has entered into a partnership with a professional women's soccer team, the Kansas City Current, and will get naming rights for its training center.