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Mayo Clinic revises site after former Trump official's tweet
Rochester, Minn.-based Mayo Clinic revised its hydroxychloroquine site after a former Trump administration official linked to it in a tweet. -
5 hospital rebrands
Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns. -
Nebraska children's hospital rebrands
Children's Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children's Nebraska, effective Oct. 3. -
Arizona hospital launches rebrand
Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. -
Inova launches rebrand
Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. -
Johns Hopkins All Children's lawyer questions jury's impartiality in Netflix documentary case
Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept. 28 in court, Fox 13 News reported Sept. 28. -
Children's Wisconsin marketing exec to take sabbatical
Tricia Geraghty, chief marketing and experience officer at Children's Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26. -
Mayo Clinic takes down webpage after ex-Trump official cites it
Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26. -
10 most empathic health system brands
Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle. -
Johns Hopkins All Children's faces $200M lawsuit as Netflix documentary controversy goes to trial
A family's $200 million lawsuit against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital over a case that was brought to light in a Netflix documentary, Take Care of Maya, has gone to court, Fox 13 News reported Sept. 21. -
'Buy an Apple device or risk your life': The tech giant's marketing shift
Apple is marketing its devices' health features by touting their ability to save users' lives, The Verge reported. -
What's in a hospital name? For St. Luke's, it depends which one you're asking
When Saint Luke's Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke's asking what it would mean for them. -
Former Tenet, Mercy Health marketing chiefs join 'CMO Swat Team'
Two former health system marketing chiefs have been named to healthcare branding agency Revive's CMO Swat Team. -
NCH Healthcare System rebrands
Naples, Fla.-based NCH Healthcare System is rebranding and will now go by NCH, which stands for Naples Comprehensive Health. -
Tampa General donates $25M to USF, gets naming rights
Tampa (Fla.) General Hospital has gained new naming rights to the University of South Florida's Center for Athletic Excellence through a $25 million gift. -
Why some big health systems don't put their names on hospitals
Chicago-based CommonSpirit Health, the nation's third-largest health system with 143 hospitals, recently said it would be adding its name to its hospitals for the first time. -
Mass General Brigham, YouTube partner on AI-powered content creation
YouTube is partnering with content creators including Mass General Brigham to make health information available to more people through artificial intelligence. -
UW Health begins to brand former SwedishAmerican facilities
Madison, Wis.-based UW Health has renamed SwedishAmerican Medical Center-Belvidere (Ill.) to UW Health Belvidere Hospital as it continues to change the name of former SwedishAmerican clinics to its own brand, WTVO reported Sept. 6. -
How Cleveland Clinic, Mayo Clinic are fighting medical misinformation
Cleveland Clinic and Mayo Clinic's partnerships with YouTube have helped the health systems spread reliable information as the video platform looks to crack down on medical misinformation. -
7 health system leaders named Top Women in Marketing
Seven health system leaders have been named Top Women in Marketing by PR Daily.
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