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New York health system's Olympics ad
Montefiore Health System aired an ad during the Olympics that tied the games to its Bronx, N.Y., home base, according to Adweek. -
Northwestern Medicine lands stadium naming rights
Chicago-based Northwestern Medicine has secured the naming rights for a local football stadium. -
Mount Sinai inks US Open partnership
New York City-based Mount Sinai Health System will be the official hospital and medical services provider of the U.S. Open Tennis Championships. -
UCLA Health inks NFL partnership
UCLA Health has entered into a multi-year partnership with the Los Angeles Chargers. -
Northwell, UC Davis, Nemours awarded for digital marketing
Three health systems were named winners at PR Daily's 2024 Social Media, Digital & Content Marketing Awards. -
Seattle Children's recreates hospital in video game
Seattle Children's has recreated its facility in Minecraft, a video game developed by Mojang Studios. -
Ohio academic health system rebrands
An academic health system in Ohio has a new identity. -
NewYork-Presbyterian earns 8 Emmy nominations
New York City-based NewYork-Presbyterian has garnered eight nominations for the 67th Annual New York Emmy Awards. -
Health system naming rights dispute set for trial
A trial to settle a dispute over the naming rights to an Ohio health system has been set for January 2026, the Dayton (Ohio) Daily News reported. -
Why health systems dropped 'University' from their names
If you're looking for an academic health system, don't expect to find "university" in its name. -
Why Northwell is integrating healthcare with entertainment
New Hyde Park, N.Y.-based Northwell Health has launched Northwell Studios, an initiative designed to meld healthcare with entertainment to address pressing social issues and enhance brand visibility. -
UF Health inks NFL branding partnership
Gainesville, Fla.-based UF Health has signed a four-year partnership with the Jacksonville Jaguars to display UF Health brands at the team's games. -
U of Maryland Medical System's brand campaign airs on Olympic broadcast
The University of Maryland Medical System produced a brand campaign to air during the 2024 Summer Olympics for the local audience watching on Peacock. -
Georgia system plans 'necessary' rebrand amid regional expansion
Dalton, Ga.-based Hamilton Health Care System is rebranding to Vitruvian Health as part of its regional expansion plans. -
Pennsylvania hospital quickly debunks viral Facebook post
A Pennsylvania hospital quickly dispelled social media rumors that it experienced a huge explosion July 23 — but not before dozens of people shared the post. -
Minnesota health system, city take their fight to the media
A Minnesota-based health system has been sparring with a city over what the organization calls "misinformation" being spread by the mayor and other officials, the Grand Forks (N.D.) Herald reported. -
Florida health system becomes Manatee Health
A Florida health system has rebranded as Manatee Health. -
Children's Hospital logo to debut on NFL jersey
Aurora-based Children's Hospital Colorado has expanded its partnership with the Denver Broncos. -
Northwell Health expands into filmmaking
New Hyde Park, N.Y.-based Northwell Health is launching its own internal content studio that will partner with established and emerging filmmakers in a bid to "humanize" healthcare through filmmaking. -
Illinois health system's name to adorn $100M soccer complex
Evanston, Ill.-based Endeavor Health has secured the naming rights for a new $100 million soccer complex in Chicago.
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