Health systems undergoing rebrands

In highly competitive markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Here are 16 hospitals and health systems that have undergone rebrands since Jan. 16:

This article was updated Oct. 23 and will continue to be updated with the latest news.

1. Foley, Ala.-based South Baldwin Regional Medical Center became Baldwin Health on Oct. 15.
   
   
2. Providence, R.I.-based Lifespan has rebranded as Brown University Health.
   
   
3. Yale New Haven (Conn.) Health has rebranded its urgent care centers. The health system acquired PhysicianOne Urgent Care in 2023, and officially started renaming the 23 facilities with the Sept. 23 launch of Yale New Haven Health Urgent Care in Fairfield, Conn.
   
   
4.  The former Dunn, N.C.-based Harnett Health started changing its signage and patient communications branding Oct. 1 to reflect its 2021 merger with Fayetteville, N.C.-based Cape Fear Valley Health.
   
   
5. Livonia, Mich.-based Trinity Health rebranded Genesis Health System in Davenport, Iowa, as MercyOne Genesis.
   
   
6. Lyons, Kan.-based Rice Community Healthcare became Rice Community Health in September.
   
   
7. Dixon, Ill.-based Katherine Shaw Bethea Hospital became OSF Saint Katharine Medical Center as part of its merger with Peoria, Ill.-based OSF HealthCare.
   
   
8. St. Luke's Hospital in Columbus, N.C., will be rebranded to AdventHealth Polk following Altamonte Springs, Fla.-based AdventHealth's takeover of its management.
   
   
9. Duluth, Minn.-based St. Luke's and Lake View Hospital in Two Harbors, Minn., have rebranded  as Aspirus St. Luke's Hospital and Aspirus Lakeview Hospital. 
   
   
10. La Crosse, Wis.-based Bellin and Gundersen Health System, formed in December 2022 from the merger of La Crosse-based Gundersen Health and Green Bay, Wis.-based Bellin Health, rebranded to Emplify Health.
    
    
11. Lansing, Mich.-based Sparrow Health System transitioned to its new name University of Michigan Health-Sparrow.
    
    
12. Renton, Wash.-based Providence began implementing new signage at Spokane, Wash.-based Providence Sacred Heart Medical Center and Children's Hospital. This move is a part of Providence's initiative in which all of its hospitals are transitioning to adopt the unified identity of Providence alongside the St. Joseph Cross logo.
    
    
13. Charlotte, N.C.-based Atrium Health rebranded two children's hospitals.
    
    
14. Munster, Ind.-based Community Healthcare System said it is changing its name to Powers Health, effective July 1.
    
    
15. Helena-West Helena, Ark.-based Helena Regional Medical Center has been renamed Progressive Health of Helena.
     
16. Hillsboro (Ill.) Area Hospital rebranded to Hillsboro Health.