It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.
Here is a roundup of Becker's coverage of hospitals and health systems that have launched new marketing campaigns since Feb. 14:
Editor's note: This article was updated on April 14 and will continue to be updated.
April 14:
- Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease.
- New York City-based NYU Langone Health rolled out two film-style campaigns during the Super Bowl, Academy Awards and Grammy Awards.
- Hartford (Conn.) Hospital is partnered with the National Highway Traffic Safety Administration to launch a new rear seat belt safety campaign.
- St. Louis-based BJC HealthCare released four new commercials focused on patient experiences with its health system.
- New York City-based Mount Sinai launched a video series focused on celebrating its front-line workers.
- Escondido, Calif.-based Palomar Health debuted its first ad campaign "Champions of healthcare," during the 2023 Super Bowl.
- Dallas-based Children's Health repurposed the '80s pop ballad "Total Eclipse of the Heart" for a marketing campaign celebrating the pediatric health system's patients and providers.
Feb. 13:
- Madison, Wis.-based UW Health released a new brand campaign Feb. 6 that is inspired by its patients.
- Pittsburgh-based UPMC said it would relaunch its Minutes Matter ad campaign in the Pittsburgh, Erie and Harrisburg markets for the Super Bowl. The ads focus on emergency preparedness and how to help during a mental health emergency.
- Livonia, Mich.-based Trinity Health launched its first brand marketing campaign, "We See All of You." The campaign encompasses Trinity's shared culture and focuses on personalized care for the whole person — body, mind and spirit.
- Memphis, Tenn.-based St. Jude Children's Research Hospital partnered with Asian-owned businesses during the Lunar New Year for its new campaign.