In an attempt to boost access to accurate health information and disseminate public health knowledge, YouTube has partnered with the New England Journal of Medicine.

One of healthcare marketing executives' goals is to uplift the reputation of their respective organizations, which can be a tough aspect to pin down. Here are the seven factors that shape a reputation, according to a RepTrak report released Jan. 26.

Insurance provider Aflac launched the "Close the Gap" initiative Jan. 19, aimed at highlighting those who fall through the cracks of the healthcare system, MM+M reported Jan. 24.

Women's health brands are having a hard time addressing women's health concerns on Facebook as ads are flagged as adult content, MM+M reported Jan. 21.

Early on in the pandemic, the media praised healthcare workers as heroic, but as the omicron surge wages war, six Atlanta healthcare providers say they aren't feeling like heroes anymore, the Rome News-Tribune reported Jan. 20.

Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect with their patients, according to an interview branding agency Monigle shared with Becker's.

The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to divert people to a pornographic website. 

In 2022, hospitals' patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who shared their strategies with Becker's.

CDC Director Rochelle Walensky, MD, said she has not been sufficiently clear with Americans when communicating the agency's COVID-19 guidance in an interview published Jan. 17 in The Wall Street Journal.

There are increasing avenues for collaboration between chief marketing officers and chief information officers to accelerate digital transformation, CIO reported Jan. 17. 

Healthcare marketing professionals must make adjustments to how the field has changed over the pandemic, Matt Eastwood, global chief creative officer at communications firm McCann Health, said in a Jan. 13 interview in Muse by Clio.

Sioux Falls, S.D.-based Avera Health developed a new branding campaign, "Moving Health Forward," that focuses on connecting with patients through technology and new innovations.

East Orange (N.J.) General Hospital received the new name of CareWell Health Medical Center on Jan. 12 after it was acquired by EOH Acquisition Group on Jan. 1.

Patients' communication with physicians during the pandemic has become more virtual as telehealth offerings increase, but this can pose a challenge to the patient experience as data becomes less centralized, VentureBeat reported Jan. 10.

Purdue University Global is rolling out a bachelor of science degree in health education and promotion.

Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 3.

The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways healthcare marketers can keep their campaigns up to date in 2022, according to a Jan. 4 report in AdAge.

Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton's ABC affiliate reported Jan. 3.

Under a joint operating agreement, East Carolina University's Brody School of Medicine and Vidant Health, both based in Greenville, N.C., will integrate under a shared brand known as ECU Health. 

Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according to a report in The Drum on Dec. 30.