Healthcare marketing professionals must make adjustments to how the field has changed over the pandemic, Matt Eastwood, global chief creative officer at communications firm McCann Health, said in a Jan. 13 interview in Muse by Clio.
Three things to know about the future of the field, according to Mr. Eastwood:
- After the pandemic accelerated healthcare's digital transformation, there is no turning back. Mr. Eastwood said healthcare has "probably changed more in the last 18 months than it has the last 18 years."
- Empathy and humanity will always be important to patients. Communicating these aspects of care is more important than ever as technology advances in healthcare.
- Young professionals must be pointed toward healthcare marketing's creative opportunities. To address this need, Mr. Eastwood's firm launched a 12-week course on healthcare marketing basics to help new talent enter the field.