How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 by marketing consultancy firm Edelman.

Memphis, Tenn.-based St. Jude Children's Research Hospital launched its "Path to a Bright Future" campaign on March 4, International HPV Awareness Day.

Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8.

Los Angeles-based Keck Medicine of the University of Southern California has launched its first campaign —called "Limitless" — in partnership with advertising agency Doner. 

Allscripts relaunched its online application store to showcase more certified apps and devices available to its clients.

Boston-based Mass General Brigham is coming under fire for its ad campaign being used to gain support for its proposed $2.3 billion expansion, The Boston Globe reported March 3.

To craft successful campaigns, healthcare marketers must stay on top of changing industry trends, some of which they would like to see disappear. Here, three health system marketing leaders share the marketing trends they wish would go away.

On March 3, HCA Healthcare will rename and rebrand 49 hospitals and hundreds of other care sites in Florida in order to unite affiliated HCA health systems and hospitals under one shared brand.

Wellforce is changing its name to Tufts Medicine, the Burlington, Mass.-based system said March 1.

The Bethany, Okla.-based hospital formerly known as the Children’s Center Rehabilitation Hospital has rebranded, rolling out a new name, logo and website.

Sioux Falls, S.D.-based Sanford Health launched a brand campaign communicating its commitment to its expansive patient base.

Tallahassee, Fla.-based Capital Region Medical Center in Tallahassee, Fla., will be renamed HCA Florida Capital Hospital on March 3, WTXL Tallahassee reported Feb. 24.

Two Florida hospitals are changing their names to reflect their affiliation with Nashville, Tenn.-based HCA Healthcare.

Grand Rapids, Mich.-based Spectrum Health has launched a publicity campaign urging patients to treat healthcare workers with more respect and kindness, NPR affiliate Michigan Radio reported Feb. 21.

More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an unexpected way their system has reached patients.

Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20.

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12.

Here are eight healthcare marketing campaigns Becker's covered since Feb. 7:

The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.

University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1, ABC affiliate WJBF reported Feb. 9.