The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways healthcare marketers can keep their campaigns up to date in 2022, according to a Jan. 4 report in AdAge.
- Ensure investments flow across all marketing stages.
- Create frictionless interactions.
- Consider virtualizing your brand.
- Pursue omnipresence.
- Prioritize trust, transparency and data privacy.