Pasadena, Calif.-based Huntington Hospital unveiled a new logo and a new name May 3 to reflect its affiliation with Los Angeles-based Cedars-Sinai. 

Marketing departments are looking to increase their spending on traditional advertising, given that they are aware of consumer dissatisfaction, lack of trust and engagement with digital marketing, according to an April 29 Harvard Business Review article.

Here are five healthcare marketing campaigns launched since April 14.

Google is giving users more control over the types of advertising they see, now allowing them to block targeted ads regarding pregnancy and weight-loss, reported The Washington Post April 28. 

Mike Ryan, executive director of the World Health Organization's health emergencies program, warned that Elon Musk's purchase of Twitter could bolster the proliferation of online health misinformation, Bloomberg reported April 26.

WhatsApp, the Meta-owned instant messaging company, launched a Spanish and English language chatbot to help spread reliable information about COVID-19 and the safety of its vaccines.

Children's Hospital Los Angeles on April 25 selected three winners of its VaxUp Challenge, a campaign to increase COVID-19 vaccination rates among children and teens.

Disinformation remains a major threat to democracy and public health, but many leaders of the fight against it are making familiar mistakes, The Atlantic reported April 21. Here are four mistakes to avoid when combating disinformation:

Madison, Wis.-based UW Health at The American Center was renamed to UW Health East Madison Hospital, the health system said April 21.

Sacramento, Calif.-based UC Davis Health launched a new program aimed at improving education regarding organ donation access and transplantation in underserved communities.

The ability to alter logos, pixel pressure and a desire to be perceived as professional have pushed marketing departments into the newest trend of debranding, reported Ben Schott for Bloomberg April 14.

A Penn Medicine physician's short film about responding to stroke patients made the shortlist for the World Health Organization's Health for All Film Festival.

Arlington-based Virginia Hospital Center rebranded as VCH Health, the health system said April 15.

Renton, Wash.-based Providence launched a digital hub to showcase stories of partnership and volunteerism.

Vidant Health and East Carolina University, both based in Greenville, N.C., unveiled a new logo for the ECU Health system as well as name changes to hospitals across North Carolina.

Livonia, Mich.-based Trinity Health plans to rebrand eight hospitals and hundreds of care sites in Michigan.

Dartmouth-Hitchcock Health unveiled a new brand identity April 12 after launching its rebranding effort nearly three years ago.

Here are nine hospitals and health systems that have announced name changes or other rebranding efforts since March 22.

Here are five marketing campaigns launched by healthcare organizations in the last 30 days.

The American Hospital Association released a social media toolkit for hospitals and health systems to use to encourage flu and COVID-19 vaccinations.