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'Joyful and human': LCMC Health's path to becoming the 8th most trusted system in the country
Christine Albert, the chief marketing and experience officer at LCMC Health in New Orleans, believes empathy and authenticity are key for health systems to connect with their patients, according to an interview branding agency Monigle shared with Becker's. -
Mayo Clinic wins domain name dispute with porn site
The Mayo Foundation for Medical Education and Research, part of Rochester, Minn.-based Mayo Clinic, has won a case alleging its name was being used to divert people to a pornographic website. -
Geisinger, Renown and more share patient communication strategies for 2022
In 2022, hospitals' patient communication strategies will focus on carefully considered COVID-19 guidance and digital engagement efforts, according to four health system marketing executives who shared their strategies with Becker's. -
CDC director pledges more clarity on uncertain nature of the pandemic
CDC Director Rochelle Walensky, MD, said she has not been sufficiently clear with Americans when communicating the agency's COVID-19 guidance in an interview published Jan. 17 in The Wall Street Journal. -
4 ways CIOs and CMOs can collaborate
There are increasing avenues for collaboration between chief marketing officers and chief information officers to accelerate digital transformation, CIO reported Jan. 17. -
3 things to know about the future of healthcare marketing, per agency exec
Healthcare marketing professionals must make adjustments to how the field has changed over the pandemic, Matt Eastwood, global chief creative officer at communications firm McCann Health, said in a Jan. 13 interview in Muse by Clio. -
Avera Health launches 'Moving Health Forward' branding campaign
Sioux Falls, S.D.-based Avera Health developed a new branding campaign, "Moving Health Forward," that focuses on connecting with patients through technology and new innovations. -
New Jersey hospital gets new name after acquisition
East Orange (N.J.) General Hospital received the new name of CareWell Health Medical Center on Jan. 12 after it was acquired by EOH Acquisition Group on Jan. 1. -
How digitization is complicating healthcare data
Patients' communication with physicians during the pandemic has become more virtual as telehealth offerings increase, but this can pose a challenge to the patient experience as data becomes less centralized, VentureBeat reported Jan. 10. -
Purdue launches degree in health promotion, education
Purdue University Global is rolling out a bachelor of science degree in health education and promotion. -
Hospital rebrands: 5 recent name changes
Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 3. -
5 ways healthcare marketers can keep campaigns fresh in 2022
The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways healthcare marketers can keep their campaigns up to date in 2022, according to a Jan. 4 report in AdAge. -
New York hospital rebrands to reflect that it's part of Ascension
Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton's ABC affiliate reported Jan. 3. -
ECU, Vidant rebranding after joint operating agreement
Under a joint operating agreement, East Carolina University's Brody School of Medicine and Vidant Health, both based in Greenville, N.C., will integrate under a shared brand known as ECU Health. -
5 mobile trends healthcare marketers should watch
Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according to a report in The Drum on Dec. 30. -
Virginia system highlights newscaster's severe COVID-19 case to encourage vaccinations
Roanoke, Va.-based Carilion Clinic is spotlighting the story of a community figure who had a severe case of COVID-19 in an effort to encourage vaccinations amid an unprecedented nationwide surge of cases. -
'We can't do this alone': 3 Indiana hospitals issue plea for vaccinations, masking
Indiana University Health, Eskenazi Health and Community Health Network are urging Indiana residents to get vaccinated and mask up in a new marketing campaign, titled "We can't do this alone," Indianapolis Business Journal reported Dec. 20. -
Hospital rebrands: 80 name changes in 2021
Here are 80 hospitals that have announced name changes or other rebranding efforts in 2021, as reported by Becker's Hospital Review: -
'Help': Ohio hospitals issue 1-word ad urging people to get vaccinated
Cleveland Clinic and University Hospitals are among a group of Cleveland hospitals and health systems that issued a full-page ad in Ohio's largest newspaper urging people to get vaccinated against COVID-19, The Washington Post reported Dec. 20. -
How Providence, Renown & more measure patient trust
Building patient trust is essential for patient retention and hospital revenue, but measuring trust can be tricky. Here, executives from four health systems share how they measure patient trust.
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