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Online reputation management: Strategies from HCA, UPMC, 5 other health systems
In March, brand management firm Reputation released its 2022 rankings of the top 15 health systems with the best patient reviews among the 25 largest U.S. systems by 2021 revenue. Becker's reached out to some of those hospitals to learn more about the patient review management strategies they use. Here's what they said: -
Vermont hospital launches magazine to address community health needs
Bennington-based Southwestern Vermont Health Care on March 31 launched a quarterly magazine called Healthy+. -
Ascension, AdventHealth rename hospitals as partnership unwinds
Ascension and AdventHealth have pulled the plug on their joint venture Amita Health and are renaming hospitals to reflect their system names. -
Providence, Swedish unveil unified brand in Washington
Renton, Wash.-based Providence and Seattle-based Swedish Health Services are rolling out a unified brand for their chain or healthcare organizations in western Washington. -
California hospital to bear late politician's name
Oakland, Calif.-based Alameda Health System is renaming its flagship hospital after Wilma Chan, a member of the Alameda County board of supervisors who was struck and killed by a vehicle in November, The Mercury News reported March 30. -
Big brands are marketing mental health
Big companies, like General Motors, Coca Cola and Kimpton Hotels are placing mental health front and center in their marketing, reported The Wall Street Journal March 27. -
Washington hospital may change name of 'maternity center' to be more gender inclusive
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said "maternity" excludes pregnant people who do not identify as women. -
New York Community Hospital renamed to reflect new affiliation
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25. -
YouTube's physician influencers
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, the platform is becoming a place for healthcare providers to create their own brand, MM+M reported March 24. -
Penn Medicine launches art campaign to honor healthcare workers
Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers. -
Henry Ford Health System rebrands: 3 things to know
Henry Ford Health System dropped "system" from its name and launched a rebrand, the Detroit-based health system said in a March 22 news release. Here are three things to know: -
Indiana bans misleading medical ads
Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements. -
Johnson & Johnson renames medical device branch
Johnson & Johnson renamed its medical device company to Johnson & Johnson MedTech, dropping the previous name. -
New public health ad campaign features healthcare's biggest names
Some of the biggest leaders in healthcare have teamed up in a new advertising campaign encouraging parents to get their children vaccinated against COVID-19, CBS reported March 17. -
5 things for hospitals to consider when monitoring online patient reviews
Search engines are usually the first place patients go when seeking a healthcare provider, so it's imperative hospitals keep tabs on their online reputation, according to a report released March 16 by brand management firm Reputation. -
HHS targets parents in latest COVID-19 vaccination campaign
HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17. -
Hospital rebrands: 6 recent name changes
Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28. -
San Diego VA Medical Center renamed in honor of fallen army nurse
A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse. -
5 recently launched healthcare marketing campaigns
Here are five healthcare marketing campaigns Becker's covered since Feb. 23: -
Patient group launches campaign advocating for Biogen Alzheimer’s drug Aduhelm
A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen's Alzheimer's drug, MM+M reported March 14.
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