Nineteen healthcare marketers hailing from a range of organizations, including Blue Shield of California and Northwell Health, have been honored with the Clio Health Innovators award, recognizing the creative drive and innovative spirit held by each leader.

Private equity firm KKR has acquired a majority stake in digital marketer Alchemer.

Telehealth provider MeMD changed its name to reflect its affiliation with Walmart Health. 

GlaxoSmithKline has renamed its company to simply GSK. 

Competitive poaching, or when an organization steals the advertising keywords of its competitors to divert its consumers, is sneaky but can work well for marketers in a range of contexts, according to a May 13 Harvard Business Review article.

Google, Meta and Snapchat are funding a public awareness campaign aimed at the nationwide overdose epidemic. 

Three Ohio health systems took the top spots as the most humanized health system brands in the U.S., according to research by branding agency Monigle on May 17. 

Pandemic-era relaxations to rules on prescribing drugs allowed mental health startups to reach more people, boosting their online advertising. However, the proliferation of marketing, especially on platforms like TikTok and Instagram that reach young people, has experts worried about the danger of overprescription, reported The New York Times May 13.

The tenure of chief marketing officers remained at 40 months in 2021, the shortest time span in over a decade, The Wall Street Journal reported May 5.

Gillette Children's Speciality Healthcare unveiled a new brand identity May 16. 

Renton, Wash.-based Providence, which comprises 52 hospitals and 1,085 clinics, is working with a fraction of the budget traditionally available to marketing organizations, yet its initiatives have significantly reduced the costs of advertising dollars while continuing to drive clinic reputation.

Google will now allow ads for stem cell treatment therapy and some gene or cell therapy, marking a reversal from its previous policy that banned all ads promoting experimental medical treatment, reported The Verge May 10.

Telehealth startup Cerebral adjusted its marketing and advertising strategies to reflect the suspension of controlled substance prescriptions for new patients after allegations of overprescribing by providers surfaced, M+MM reported May 10. 

Providence's chief marketing and digital experience officer plans to utilize data and insights to bring the most useful and personalized experiences to patients.

Below are five hospitals and health systems that have announced name changes or other rebranding efforts since April 13. 

Celebrities have been getting involved in healthcare marketing and advertising, whether that be for big healthcare organizations or advocacy groups. These organizations have also been using celebrities who may help them reach a demographic of Black and Latino people who have faced higher barriers to accessing healthcare. 

The American Hospital Association released a music video and a social media toolkit to help hospitals celebrate National Hospital Week.

Google blocked and removed 3.4 billion ads in 2021 in order to protect brands' safety, The Drum reported May 5.

The digital advertising growth Big Tech companies saw during the pandemic is starting to slow, The Wall Street Journal reported May 5.

The singer, rapper and actress Queen Latifah has teamed up with Pfzer to promote a public health campaign to encourage people to get tested and treated for COVID-19.