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Mass General Brigham faces backlash over ad campaign for $2.3B expansion
Boston-based Mass General Brigham is coming under fire for its ad campaign being used to gain support for its proposed $2.3 billion expansion, The Boston Globe reported March 3. -
3 trends hospital marketers wish would go away
To craft successful campaigns, healthcare marketers must stay on top of changing industry trends, some of which they would like to see disappear. Here, three health system marketing leaders share the marketing trends they wish would go away. -
49 Florida hospitals rebranding to reflect HCA affiliation
On March 3, HCA Healthcare will rename and rebrand 49 hospitals and hundreds of other care sites in Florida in order to unite affiliated HCA health systems and hospitals under one shared brand. -
Wellforce rebrands as Tufts Medicine
Wellforce is changing its name to Tufts Medicine, the Burlington, Mass.-based system said March 1. -
Oklahoma children's hospital unveils new name, logo and website
The Bethany, Okla.-based hospital formerly known as the Children’s Center Rehabilitation Hospital has rebranded, rolling out a new name, logo and website. -
Sanford Health launches ad campaign to reach rural patients
Sioux Falls, S.D.-based Sanford Health launched a brand campaign communicating its commitment to its expansive patient base. -
Florida hospital renamed to indicate new ownership
Tallahassee, Fla.-based Capital Region Medical Center in Tallahassee, Fla., will be renamed HCA Florida Capital Hospital on March 3, WTXL Tallahassee reported Feb. 24. -
2 Florida hospitals to change names to reflect HCA ownership
Two Florida hospitals are changing their names to reflect their affiliation with Nashville, Tenn.-based HCA Healthcare. -
Spectrum Health launches kindness campaign as response to staff abuse
Grand Rapids, Mich.-based Spectrum Health has launched a publicity campaign urging patients to treat healthcare workers with more respect and kindness, NPR affiliate Michigan Radio reported Feb. 21. -
7 unconventional hospital ad campaigns that paid off
More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an unexpected way their system has reached patients. -
The problem with fear-based COVID-19 messaging
Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20. -
Hospital rebrands: 6 recent name changes
Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12. -
8 recently launched healthcare marketing campaigns
Here are eight healthcare marketing campaigns Becker's covered since Feb. 7: -
For 1 California hospital, growing also means rebranding
The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center. -
Georgia hospital to change name amid Piedmont acquisition
University Health Care System, a three-hospital system based in Augusta, Ga., is preparing to change the name of its flagship hospital once the system joins Atlanta-based Piedmont Healthcare on March 1, ABC affiliate WJBF reported Feb. 9. -
Leveraging AI to create advertisements for vaccine hesitant states
The Ad Council partnered with Artsai, an ad tech company, to leverage predictive-personalization technology to target COVID-19 vaccination ads to vaccine hesitant states, MM+M reported Feb. 14. -
4 healthcare ads in the Super Bowl
During the Super Bowl, advertisers vie for the attention of millions of fans. This year, four of the coveted spots were taken up by health and wellness companies. -
Centinela Hospital deploying fleet of branded Ubers outside Super Bowl stadium
Inglewood, Calif.-based Centinela Hospital partnered with Carvertise, a company that wraps vehicles in advertisements, to deploy a fleet of Centinela-branded Ubers outside SoFi Stadium, where the Super Bowl will be played, M+MM reported Feb. 11. -
Mount Sinai, Providence and 21 other systems share their social media strategies
In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker's reached out to 23 health systems across the country to learn more about how they plan to use social media in 2022. -
The top 10 physician influencers of Instagram
Healthcare professionals have taken to Instagram to build their personal brand, share their stories, spread awareness and connect with patients on a different platform, MM+M reported Feb. 8.
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