Here are the marketing executives of the 10 largest nonprofit health systems:

The COVID-19 pandemic has drawn widespread attention to the impact of social media on health, inspiring public health officials and tech platforms to rethink strategies for combating misinformation, according to Brian Castrucci, DrPH, and Frank Luntz. 

Troy, Ohio-based Upper Valley Medical Center is naming its cardiac and pulmonary rehabilitation center after retired nurse Ruth Jenkins, Sidney Daily News reported Nov. 17.

Here are five ad campaigns launched in the last four weeks by health systems, governments and a retail pharmacy chain.

The American Medical Association on Nov. 15 adopted a policy to combat health disinformation disseminated by healthcare professionals.

Eleven of Fort Lauderdale-based HCA Florida Healthcare's 400 affiliates in the state adopted the system's brand Nov. 15, including four existing hospitals, six freestanding emergency rooms and a new hospital.

Hospital marketing teams create campaigns intended to reach thousands of people, so it's important they use the right metrics to measure how those efforts perform. Here, eight marketing executives from health systems across the country share their insight on which metrics they track.

Depending on which age group they belong to, 22 to 37 percent of Americans say they don't trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle.

Offering more COVID-19 vaccines in convenient locations could help raise vaccination rates, according to research released Nov. 10 by Deloitte.

Here are six hospitals that have announced name changes or other rebranding efforts since Nov. 1.

Chief marketing officers' ability to understand consumers' needs and build brands are making business leaders more interested in adding them to corporate boards, The Wall Street Journal reported Nov. 9.

Indianapolis-based Indiana University Health recently filed a lawsuit claiming Carmel, Ind.-based orthopedic clinic Methodist Sports Medicine is breaking a trademark by having "Methodist" in its name.

Methodist Healthcare has renamed Jourdanton, Texas-based Methodist Hospital South to reflect the South Texas communities the hospital serves.

Memorial Health's rebrand took six years of planning and almost $4 million, and Aimee Daily, PhD, the system's chief transformation officer, gave Becker's an inside look at the process.

HHS on Nov. 9 released a toolkit healthcare providers can use to stop the spread of COVID-19 misinformation. The resource was developed by U.S. Surgeon General Vivek Murthy, MD, as part of the federal agency's vaccine marketing campaign for children ages 5 to 11.

Companies are having trouble adequately stocking their products due to shortages of labor, cargo containers, raw materials and other key manufacturing components. Because of this, marketers are unsure whether it's wise to spend money advertising products that consumers may not be able to find, The Wall Street Journal reported.

First lady Jill Biden, EdD, is leading a campaign to promote COVID-19 vaccinations for young children, according to The Hill. 

NewYork-Presbyterian in New York City launched the "Stay Amazing" marketing campaign to encourage New Yorkers to be proactive about their health by seeking care at the health system. 

Traditional marketing is dead as the COVID-19 pandemic showcased the value in experiences, according to a Nov. 5 Fast Company op-ed written by Duncan Wardle, former head of innovation and creativity at Disney and the founder of iD8 & innov8.

Older patients are more likely to be comfortable around their physicians and willing to follow their advice than younger patients, according to a report released Nov. 1 by healthcare marketing agency CMI Media Group.