Nashville, Tenn.-based medtech company VisuWell is rebranding as Hatch.

The following marketing executive moves have been reported by Becker's Hospital Review since Feb. 3:

YouTube is launching a "Personal Stories" shelf to prioritize patient voices when YouTube users search for medical conditions on the platform.

Software-as-a-service life sciences marketing company Medicx Health is naming Stacey Levas as senior vice president of commercial marketing.

Marketing executives say companies are increasing their use of technology such as machine learning to gauge how customers feel about their services, The Wall Street Journal reported Sept. 27. 

Medtech company Cue Health is naming Suzanne Stone as its new chief commercial officer.

Richmond, Va.-based Bon Secours Mercy Health is responding to a New York Times investigation alleging the hospital chain used a poor neighborhood to turn huge profits, WTVR CBS 6 reported Sept. 24. 

Health IT solutions company Edifecs is naming David Peterson as senior vice president of marketing.

Healthcare marketing and analytics platform Lasso and healthcare media company CMI Media Group shared the results of their pilot with IBM Watson to create personalized healthcare marketing campaigns.

Medtech and device company HealthLynked is rolling out new search functions on its MedOfficeDirect website.

Edinburg, Texas-based DHR Health has renamed its level 1 trauma center after renowned surgeon Kenneth Mattox, MD, the Monitor in McAllen, Texas, reported Sept. 20.

Three hospitals and health systems that have announced name changes or other rebranding efforts since Aug. 20:

Gettysburg (Pa.) Cancer Center is changing its name to Pennsylvania Cancer Specialists & Research Institute. 

Healthcare technology company Athenahealth has named Stacy Simpson as chief marketing officer. 

Albany (N.Y.) Med Health System unveiled a plan Sept. 19 to rebrand four hospitals, a medical college and home care agency. 

CrowdPharm, a healthcare creative services company, is spinning out healthcare marketing and consulting firm Hot Iron Health, according to Sept. 16 reporting in Medical, Marketing and Media.

From chief marketing officers using their brands to communicate a stance on politically charged issues to marketing analytics being used to make half of all marketing decisions, here are six trends changing the marketing industry, according to a Sept. 13 survey conducted by Duke University's Fuqua School of Business.

Sioux Falls, S.D.-based Avera Health is launching an "Ask the Question" campaign to fight an increase in South Dakota suicides.

Healthcare and technology marketing company Highwire Public Relations has received an investment from Shamrock Capital for an undisclosed amount.

Oakland, Calif.-based Kaiser Permanente has been named Fast Company's design company of the year because of Kaiser's redesign of its app and website, according to Sept. 15 reporting in Fast Company.