St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital is facing media criticism after a Netflix documentary, Take Care of Maya, shows 10-year-old Maya Kowalski being sheltered at the hospital due to allegations of child abuse that were never proved, the Tampa Bay Times reported June 23. 

Here are the marketing leaders at U.S. News & World Report's top 10 children's hospitals for 2023-24, rankings that were unveiled June 21.

Hospitals and healthcare companies are launching new campaigns in efforts to better engage with patients, but not all marketing efforts go off without a hitch.

In June, hospitals and health systems in Michigan, New York, Maryland, New Jersey and Illinois have undergone rebranding efforts.

Minot, N.D.-based Trinity Health has named a new marketing chief after its former leader retired after 28 years.

Hackensack Meridian JFK University Medical Center in Edison, N.J., has renamed a spinal cord treatment center after a college football coach donated $250,000 in honor of a former player.

Lansing, Mich.-based Sparrow Health System plans to rename its hospitals following its acquisition by Ann Arbor-based Michigan Medicine.

Rockford, Ill.-based SwedishAmerican Hospital rebranded as UW Health SwedishAmerican Hospital this month, local news outlet WREX reported June 16.

Two health systems are among America's most trusted brands, according to a new report from business intelligence firm Morning Consult.

NYU Langone Health is suing Northwell Health over the shade of purple it used in its advertising campaign, stating that the New Hyde Park, N.Y.-based health system copied its "distinctive advertising and marketing campaigns."

Rob Odom, vice president and chief marketing and communications officer of Durham, N.C.-based Duke University Health System, has been named to a similar role at Corvallis-based Oregon State University.

Columbia, Md.-based Howard County General Hospital is changing its name to Johns Hopkins Howard County Medical Center. 

Valley Health System may not be a nationwide household name, but it has earned the No. 1 ranking in the sixth volume of Monigle's Humanizing Brand Experience report.

Five health systems won gold at the 2023 Digital Health Awards in early June from the Health Information Resource Center.

East Meadow, N.Y.-based Nassau Health Care Corp. is seeking a new marketing agency to help it rebrand.

Baltimore-based Johns Hopkins Outpatient Center is being renamed to honor the health system's first Black chief resident in cardiac surgery, Levi Watkins, MD.

Several health systems and hospitals across the country are searching for marketing talent.

Oakland, Calif.-based Kaiser Permanente unveiled a new TV ad June 6 that has already been seen more than 31 million times, Ad Age reported.

The Michigan Health and Hospital Association has launched a new campaign to create a pipeline of nurses and other healthcare workers with the aim of addressing the severe staffing shortages affecting Michigan hospitals and health systems. 

Salt Lake City-based Intermountain Health improved its online reviews by soliciting for more of them and investing more resources in managing replies, G2 reported.