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Epic, Optum + 8 health systems earn healthcare, IT marketing awards
The 2023 Healthcare and IT Marketing Awards included eight health systems and a couple of EHR vendors. -
5 health systems launching new ad campaigns
Marketing and advertising has increasingly become a way for health systems to attract new patients. -
Northwell marketing chief joins Ad Council board
Ramon Soto, senior vice president and chief marketing and communications officer of New Hyde Park, N.Y.-based Northwell Health, has been named to the Ad Council's board of directors. -
How healthcare marketers are evaluated: 4 things to know
The majority of healthcare marketers are judged by how many appointments they help book, according to a new study from data company Actium Health. -
Children's Hospital Colorado tells story of baby who was 'born twice'
Aurora-based Children's Hospital Colorado combines innovation and emotion in a new ad campaign, telling the story of a baby "born twice," Little Black Book reported. -
Massachusetts hospital wraps up rebranding efforts
Oak Bluffs, Mass.-based Martha's Vineyard Hospital has finished its rebranding efforts and has installed the last signaged needed to integrate the Mass General Brigham brand into its hospital, MV Times reported April 20. -
Why healthcare orgs are cutting spending on targeted ads
Healthcare organizations are cutting back their advertising spending and are beginning to scrutinize their marketing practices more as hospitals and health systems around the country are facing lawsuits due to the use of tracking technology, Politico reported April 18. -
A 'highly emotional' job: How UCSF Health's marketing chief aims to increase access to care
UCSF Health marketing leader Sarah Sanders wants to personalize marketing to its patients but not in a way that is "impersonal" or "weird," she told Becker's. -
Martha Stewart, medical supply company team up to market mobility products
Martha Stewart is teaming up with Medline to feature the "Martha Stewart Custom Collection," which includes bed, bath, and home safety and mobility products. -
Mayo launches new innovation-focused ad campaign
Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system. -
What medical dramas get right — and wrong — about hospital work
The reviews are in: Healthcare workers said medical drama shows have become more accurate but long standing issues, such as overstating cardiac arrest success rates, have yet to resolve. -
Children's Minnesota launches violence prevention initiative
Minneapolis-based Children's Minnesota is launching an initiative called Next Step, designed to reduce violence, NBC affiliate KARE reported April 10. -
Not quite Amazon but getting there: How Mercy personalizes healthcare marketing
Marketing a health system is way more than slapping its name on a billboard, Kristina Dover, chief marketing officer of Chesterfield, Mo.-based Mercy, told Becker's. -
Chicago's first Nascar race to sport BCBS Illinois branding
Blue Cross and Blue Shield of Illinois has been named a founding partner in the first Nascar race to take place on the streets of Chicago. -
Cedars-Sinai, Penn Medicine launch mitral valve awareness campaign
Los Angeles-based Cedars-Sinai and Philadelphia-based Penn Medicine partnered with patient advocacy group HeartValveSurgery.com to launch a campaign centered around mitral valve disease. -
Wisconsin hospital to undergo rebrand
Darlington, Wis.-based Memorial Hospital of Lafayette County will undergo a rebrand as it expands into a larger facility, WGLR reported April 7. -
MLB's Mets to wear NewYork-Presbyterian logo on jerseys
The New York Mets will wear the logo of New York City-based NewYork-Presbyterian on their jerseys starting with the April 7 home opener. -
Butler-Excela hospitals to get new name 3 months after merger
Butler (Pa.) Health System, which merged with Greensburg, Pa.-based Excela Health Jan. 1, will officially get a new name in the next couple of weeks, The Pittsburgh Post-Gazette reported April 6. -
How Stanford's marketing chief helped refresh its brand
Even a brand as strong as Stanford can use a refresh. -
7 health systems undergoing rebrands
Seven hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 15:
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