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UnityPoint Health's marketing successes: Personalization, retail-inspired approach — and a 7-year-old kid
West Des Moines, Iowa-based UnityPoint Health tells its story by using a personalized, retail-inspired approach to marketing, and has also used a kid named "Austin." -
Centura Health enters naming partnership with Denver Broncos
Centennial, Colo.-based Centura Health entered into a 10-year partnership with the Denver Broncos and will be the football franchise's official healthcare partner. -
Healthcare advertising company launches GPT-powered tool
Healthcare advertising company Talking Medicines is launching Drug-GPT, an artificial intelligence-powered tool that analyzes social data for healthcare marketing companies. -
Which top health systems are still verified on Twitter?
In April, Twitter started removing verification check marks from accounts that didn't pay its new monthly subscription fees. So which of the most recognizable hospital and health system brands still have their check marks? -
Google 'supercharging' search with generative AI
Google has been hinting at big changes to its search engine since April to rival Microsoft-backed ChatGPT. At an investor meeting May 10, the company unveiled the Search Generative Experience. -
Iowa City hospital to rebrand
Mercy Iowa City (Iowa) hospital is undergoing a rebrand as it parts ways with parent company, West Des Moines, Iowa-based MercyOne, The Gazette reported May 10. -
'We never saw Risant Health coming': What leaders are saying about the Kaiser-Geisinger deal
Kaiser Permanente said there was a nearly sixfold increase in social media chatter about value-based care in the week after it unveiled its new company, Risant Health, and first member health system, Danville, Pa.-based Geisinger in late April. -
St. Jude launches video game streaming campaign, aims to surpass $50M raised
Memphis, Tenn.-based St. Jude Children's Research Hospital is launching the Challenge Season of their St. Jude Play Live video game streaming campaign to raise money for the hospital. -
Massachusetts health system rebrands
Attleboro, Mass.-based Sturdy Memorial Hospital and its dozens of medical practices have rebranded as Sturdy Health. -
Intermountain, St. Jude honored for branding, reputation
Two health systems won Superior Achievement in Branding Reputation and Engagement awards May 2 from PRovoke Media. -
Hospitals, health systems undergoing rebranding efforts
These hospitals and health systems that have announced name changes or other rebranding efforts since April 25: -
Los Angeles hospital to be renamed
Los Angeles County Medical Center (LAC+USC) is rebranding as Los Angeles General Medical Center. -
Why NewYork-Presbyterian's marketing chief decided to 'blow up the brand'
Devika Mathrani, chief marketing and communications officer at New York City-based NewYork-Presbyterian, decided to "blow up the brand" after arriving at the health system in 2021, Marketing Brew reported. -
'They're Phillie colors': Mets swap NewYork-Presbyterian jersey patch after controversy
The New York Mets have swapped out their jersey patches bearing the name of New York City-based NewYork-Presbyterian after fans criticized the first version for having the colors of a rival team, CBS Sports reported. -
Mayo Clinic's chair of marketing on the inspiration behind the system's new campaigns
Molly Biwer, senior vice president and chair of marketing at Rochester, Minn.-based Mayo Clinic said the health system's new campaign inspiration is drawn from the innovations and technology the system is working on, MM+M reported April 26. -
Why Geisinger will keep its name under the Kaiser deal
Oakland, Calif.-based Kaiser Permanente said it created an entirely new entity and brand for its value-based care organization made up of health systems — with Danville, Pa.-based Geisinger set to be the first member — to give it "the freedom to operate differently." -
Intermountain, Northwell + 4 other systems up for branding awards
Six health systems are up for Superior Achievement in Branding Reputation and Engagement awards from PRovoke Media. -
Kaiser, NBA's Warriors turn former practice facility into youth health, wellness hub
Oakland, Calif.-based Kaiser Permanente has teamed up with the NBA's Golden State Warriors to turn the basketball franchise's former practice facility into a youth enrichment hub, KGO reported. -
From selling razors and shampoo to healthcare: The marketing journey of Trinity Health's Julie Spencer Washington
In her days at Procter & Gamble, marketing leader Julie Spencer Washington learned that the "consumer is the boss." In healthcare, the consumer is the patient. And at Livonia, Mich.-based Trinity Health, that patient's name is "Amelia." -
Children's Hospital of San Antonio to undergo rebrand
The Children's Hospital of San Antonio (Texas) is changing its name to Christus Children's.
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