Rochester, Minn.-based Mayo Clinic is launching a new television ad campaign highlighting technology and innovations used by the system.
The 30-second and 60-second ad spots are called "Imaginable," "Predictable," and "Seeable." The new campaign looks to build upon Mayo's 2020 ad campaign, "The Power of Answers," according to an April 17 Mayo news release.
The ads will air nationally through a partnership with the PGA and local markets in Minnesota, Arizona and Florida.
"We set out to create a campaign that translates the high quality of care we provide our patients into an imaginative creative campaign, because ultimately, our goal is to inspire patient confidence when they choose Mayo Clinic as their health care provider," Wes Weleczki, executive creative director at Mayo Clinic, said in the release. "With this campaign, we are challenging the category's traditional approach to advertising, much like we continue to challenge traditional approaches in health care more broadly."