South Dakota health systems pay $160K for governor ad feature

Three health systems in South Dakota contributed more than $160,000 to emphasize the state's shortage of nurses in the governor's nationwide workforce recruitment advertising campaign, thedakotascout.com reported Jan. 4. 

Sioux Falls-based Sanford Health, Rapid City-based Monument Health and Sioux Falls-based Avera Health sponsored the Freedom Works Here ad. In the advertisements, Gov. Kristi Noem plays a nurse. 

The campaign is targeting South Dakota's areas facing the most critical workforce shortages.

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