An Oct. 16 study published in the Annals of Internal Medicine reveals that many hospitals either exclude or conceal details regarding abortion services on their websites. 

Two health systems were honored at the 2023 Medical Media & Marketing Awards for accomplishments in healthcare marketing.

FastCompany included a hospital, a behavioral health company, a nutrition company and a foundation that provides care to older adults among its 165 brands that matter in 2023.

Cleveland Clinic is partnering with TikTok to give the social media platform users' access to accurate mental health information.

Rochester, Minn.-based Mayo Clinic revised its hydroxychloroquine site after a former Trump administration official linked to it in a tweet.

Hospitals in Illinois, Florida, Virginia, Arizona and Nebraska have all recently launched rebranding campaigns.

Children's Hospital & Medical Center, based in Omaha, Neb., is changing its name to Children's Nebraska, effective Oct. 3.

Scottsdale, Ariz.-based HonorHealth is rebranding its cancer care services, Daily Independent reported Oct. 2. 

Inova Health system, based in Fairfax, Va., is launching a rebranding initiative that will give the health system a new logo, as well as a new brand advertising campaign. 

Howard Hunter, the lawyer representing St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital against a lawsuit stemming from a case that was brought to light in a Netflix documentary, Take Care of Maya, expressed concerns about the jury Sept. 28 in court, Fox 13 News reported Sept. 28. 

Tricia Geraghty, chief marketing and experience officer at Children's Wisconsin, said she will be taking a one-year career sabbatical effective in October, Milwaukee Business Journal reported Sept. 26.  

Rochester, Minn.-based Mayo Clinic removed information on hydroxychloroquine from its website after a former Trump administration official said the health system validated its use as a COVID-19 treatment, the Post Bulletin reported Sept. 26.

Ridgewood, N.J.-based Valley Health System is the most empathic health system brand, according to a survey by marketing agency Monigle.

A family's $200 million lawsuit against St. Petersburg, Fla.-based Johns Hopkins All Children's Hospital over a case that was brought to light in a Netflix documentary, Take Care of Maya, has gone to court, Fox 13 News reported Sept. 21. 

Apple is marketing its devices' health features by touting their ability to save users' lives, The Verge reported.

When Saint Luke's Health System said in May that it planned to merge with BJC HealthCare, staff and patients started reaching out to St. Luke's asking what it would mean for them.

Two former health system marketing chiefs have been named to healthcare branding agency Revive's CMO Swat Team.

Naples, Fla.-based NCH Healthcare System is rebranding and will now go by NCH, which stands for Naples Comprehensive Health. 

Tampa (Fla.) General Hospital has gained new naming rights to the University of South Florida's Center for Athletic Excellence through a $25 million gift.

Chicago-based CommonSpirit Health, the nation's third-largest health system with 143 hospitals, recently said it would be adding its name to its hospitals for the first time.